The Digital Performance & Analytics Manager is responsible for driving performance of du.ae, du App, du Shop by using a range of tools to understand and identify what makes or breaks our sales and self-service digital experiences for prospects and customers.
By monitoring and measuring performance and behavioural data, the role holder will provide actionable analytics and insights, identify opportunities and make recommendations that help us to deliver brilliant digital experiences that improve engagement and conversion to deliver revenue to the business and continuously improve customer satisfaction.
Highly skilled in web analytics tools and statistics software packages, you will combine your quantitative analysis skills with the more qualitative side in order to identify opportunities for performance improvement.
BA / BS with significant coursework in marketing, mathematics, statistics or economics.
MBA or equivalent preferred.
Minimum 5 years of advanced analytics experience ideally within the Telecom industry, at least 2-4 years related to e-commerce and self-service web analytics.
Excellent data analysis skills. Ideal candidate must have strong experience interpreting and analysing complicated, disparate, large-scale data sets and visualizing findings in a way that conclusions and recommendations can be easily drawn.
Knowledge & Skills
Thorough understanding of website metrics, data analysis and reporting tools.
The candidate should have exceptional analytical skills and be able to translate analysis into actionable recommendations to help achieve revenue goals and improve customer experience.
Ability to identify business questions, analyse data, draw conclusions, build a strong and persuasive narrative around the data, and develop actionable recommendations.
Ability summarise digital touch point research in order to produce valuable strategic business insights and actionable results.
Strong verbal and written communication skills and the ability to clearly communicate research results and conclusions in written reports and presentations.
A strong understanding of online marketing coupled with core skills of search both paid and organic
Experience of working in e-commerce environment.
Comfortable with a fast-paced environment and changing business priorities.
Excellent organisation capabilities, ability to prioritise effectively and work under pressure on short deadlines.
Highly advanced Microsoft Excel skills, Power BI.
Experience querying databases using SQL ideally on Teradata, and experience using statistics software packages such as SAS, SPSS, R highly desirable.
Visualization tools : Qlikview / Tableau / Microstrategy knowledge.
Expertise in ad-serving and web analytics tools (Google DCM, Atlas, Google Analytics, Omniture, etc.).
Understanding of how brand study research (Nielsen, Comscore, Vizu) can play into measurement plans and campaign performance reports.
Experience using statistical techniques and / or tinkering with programming languages would also be beneficial.
Experience working with Internet and database tools (i.e. web based reports, database and various multimedia technologies).
Successfully mine non-traditional data and leveraging a big data environment to create meaningful insights.