Sr Marketing Manager
Al Futtaim Group
Dubai United Arab Emirates
منذ 5 يوم
source : HireeJobsGulf

CREATIVE PLANNING AND LEADERSHIP DEVELOPMENT Develop and evolve the integrated regional content and experience strategy that encompasses channel selection and focus editorial governance and metrics to be applied and aligned with the business s overall objectivesOverall creative and content planning leadership that includes pitches hiring monitoring and reviewing of agencies Strategic planning of creative and content within the local market and coordination to ensure consistency with the regional teamsDevelopment and management of the brand standards and content style guides as well as the overall expression of the business s corporate identity in contentDevelopment of content platforms across omnichannel networks with optimal delivery based on target audience segmentation and enhance the customer journey through key touchpoints not limited to Social media PR Digital and offline platformsEnable structured content creation capabilities through the implementation of models and processes for sourcing information analyzing and creating contentManage content and creative on all social media channels in regard to narratives promotion consumer engagement customer service performance management Collaborate with key stakeholders business divisions in the Group to create synergies in business through cross promotions and cross selling conceptsContent and channel optimization brand consistency segmentation and localization analytics and measurement Developing standards systems and best practices for contentcreation distribution maintenance content repurposing across geographies including the implementation of content strategies

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