Sr. Marketing Manager
Al Futtaim Group -
Dubai, Dubai, AE
منذ 6 يوم
source : WHATJOBS

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Responsibilities

  • Develop and evolve the integrated regional content and experience strategy that encompasses channel selection and focus, editorial governance, and metrics to be applied and aligned with the business’s overall objectives
  • Overall creative and content planning leadership that includes pitches, hiring, monitoring and reviewing of agencies.
  • Strategic planning of creative and content within the local market and coordination to ensure consistency with the regional teams
  • Development and management of the brand standards and content style guides, as well as the overall expression of the business’s corporate identity in content
  • Development of content platforms across omni-channel networks with optimal delivery based on target audience segmentation and enhance the customer journey through key touchpoints not limited to Social media, PR, Digital and offline platforms
  • Enable structured content creation capabilities through the implementation of models and processes for sourcing information, analyzing, and creating content
  • Manage content and creative on all social media channels in regard to narratives, promotion, consumer engagement, customer service, performance management.
  • Collaborate with key stakeholders, business divisions in the Group to create synergies in business through cross promotions and cross selling concepts
  • Content and channel optimization, brand consistency, segmentation and localization, analytics and measurement.
  • Developing standards, systems and best practices for content
  • creation, distribution, maintenance, content repurposing across geographies, including the implementation of content strategies
  • As a diversified organisation, we bring the quality and reputation of more than 200 companies into your life. Al-Futtaim’s 42,000 dedicated employees are committed to helping you make the right choice no matter your location or need in sectors as varied as automotive, retail, real estate and finance.

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    تقديم
    بريدي الالكتروني
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