The Ticketing department within Expo 2020’s Commercial team is responsible for the development, planning and delivery of the ticketing strategy, world-
wide ticketing sales and ticketing operations for Expo 2020 Dubai, aiming at 25 million visits over the course of its 6 months.
The Manager for International Ticket Sales will engage third parties such as Destination Management Companies, Tour Operators, Airlines, Tradeshow Promoters World-
Wide and OTAs etc. to secure ticket reselling and promotion agreements to drive ticket sales from all indirect channels world-
wide for Expo 2020. This activity will be important in helping Expo 2020 achieve its visitor goals of 25 million visits whereby 70% of the visitors are expected to come from abroad.
Main responsibilities for this role include :
Drive ticket sales and meet visitor target goals in the Expo priority markets : Europe (including UK, Germany, Austria, France, Italy, Spain, Scandinavia, Belgium etc.
excluding Russia and CIS) and the Americas (including North and South America);
Develop strong relationships with third parties such as Destination Management Companies, Tour Operators, Airlines, Tradeshow Promoters World-
Wide and OTAs etc. who will bundle destination travel packages and value-added propositions, helping to drive a high level of international visitation for Expo2020;
Work with Expo 2020 Destination Marketing and external agencies such as Dubai Tourism to educate international markets on the commercial value of Expo 2020;
Represent Expo 2020’s interests with frequent travel to International Tourism and MICE exhibitions to deliver destination based programs to stimulate ticket sales in core markets and achieve visitor targets;
Finalise reseller agreements, negotiate and close contracts and activate accounts;
Manage the related B2B reseller accounts through all operational procedures such as web-based portal ticket purchase transaction activity, promotional kit use, adherence to policies and procedures, payment collection and reconciliation;
Perform other job-related duties as requested;
4+ years of experience in facilitating B2B promotional relationships for large scale, globally important international events and / or corporate events as well as :
A Bachelor’s Degree from an accredited university in Marketing, Business or Economics;
4+ years of experience in Destination / Ticketing Sales / Marketing with knowledge of the international travel industry and in particular a solid understanding of and contacts in the European and American markets;
A proven record of sales achievement developing value-added reseller relationships within the travel trade industry;
Fluency in English with excellent communication skills;
Excellent customer services skills;
Ability to represent Expo 2020 internationally in a professional and diplomatic manner;
Strong organizational skills;
Familiarity with CRM systems;
Detail oriented with high attention to quality;
Ability to interface with employees at all levels;
Ability to work long hours, holidays and weekends as needed.