Job Title : Marketing Manager - Loans - MENAT (UAE Nationals Only) HSBC Tower About HSBC HSBC is one of the world’s leading banks, with a network covering 67 countries and territories.
Our global reach means we offer many ways for you to develop your career. We offer an inclusive, values-led culture, tailored learning and development programmes and competitive benefits.
We have roles in retail, commercial, investment and private banking and a range of operational and functional teams. Role Overview The Loans Marketing Manager develops and executes the Lending Products (Personal, Home and Auto Loan products) marketing strategy & campaigns that deliver NTB acquisition as well as loan values across the MENAT markets (with focus on the UAE).
The role holder is the key interface with CVM and is responsible for influencing and shaping the wider Lending strategy and agenda, via using insights-
driven decisions, to deliver accelerated commercial growth objectives Duties & Responsibilities
Develop Loans marketing strategies and implement them through various strategic marketing campaigns, based on locally relevant insights, to deliver Loans acquisitions AOP for UAE with inputs in regional plans
Initiate research to provide revenue generating opportunities that can be incorporated into product design and value offering on Loans products
Develop and Implement Digital acquisition campaigns to drive sales through digital STP channels, aligned to deliver Digital Sales Target and Group manadate.
Lead the development of Loans Marketing AOP based on business forecast, incorporating socio-economic changes for the region
Monitor all external facing Loans communication for UAE and ensure that the content is up to date and relevant including PWS, Always-on Content, etc.
Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets
Experience, Skills and Attributes
Relevant experience in Product Marketing roles across Banking, FMCG, Telecom or similar industries
The person will need to be familiar with the marketing processes and will have worked within a marketing environment ideally in a global multinational company or matrix organisation
The job holder will need to be well organised with strong attention to detail and an ability to plan and prioritise.
He / She will possess active listening skills and demonstrate an ease in building close working relationships with key stakeholder within and outside the department
High evel of personal integrity and values in line with business core values.
The person will need to demonstrate convential but when required out-of-the box thinking to arrive at solutions for existing problems.
Not afraid to challenge the status quo with a desire to improve it. They will be enthusiastic, willing to champion the unpopular if right for business strategy;
and persuade and motivate individuals in other business areas to support marketing plans.
The person will need to have strong analytical skills, a good command of the English language (written and verbal) and should be able to deliver effective presentations to senior stakeholders.
The person should have a minimum of Graduate level of qualification in Marketing or Business Management but ideally and MBA level education is required
Business Area HSBC’s Global Functions (GF) play a vital role in supporting the bank’s Global Businesses, offer a broad range of career opportunities in areas from Legal, Audit, Risk, and Finance to Human Resources, Sustainability, Marketing and Communications.
Our operational and functional teams around the world help HSBC’s Global Businesses to operate efficiently and effectively on a day-
to-day basis. They also focus on controls and governance to reduce risk and protect the Group’s reputation. Why HSBC? We put diversity at the heart of our business and we take our responsibility to develop our talent seriously.
Joining HSBC will give you the chance to work in a collegiate, supportive and inclusive environment in which we seek to develop and promote people based on merit.
We will provide you with tailored training and support to help you identify and follow your chosen career path, as well as access to a range of market-
competitive benefits. What to expect at HSBC
The chance to realise your ambitions
Globally connected careers
A strong emphasis on values
Learning and development opportunities
An inclusive, meritocratic culture
Global Careers Opportunities Visit our Global Careers site where you can explore our business, meet our people and find useful application hints and tips