Trade Marketing Manager
منذ 3 يوم
source :

Key responsibilities

  • Create effective Success Models by using insights gained from an understanding of the category, consumer, channel, customer & shopper.
  • Create, validate, improve & ensure execution of category growth Platforms
  • Validate LSMs
  • Conduct extensive 4P reviews to improve instore compliance & Trade Strategy
  • Deliver NPD launch tools, compelling selling presentations & identify the 4P tactics that are required for communication for Sales Teams to execute excellently
  • Manage Trade Investment at a category, segment & promotional grouping level to improve profitability
  • Work with Sales Teams, Sales Finance & Marketing teams to ensure accurate Forecasts are delivered
  • Conduct effective Return On Investment analysis of proposed strategy to identify financial opportunities for improvement that meet overall strategy & promotional objectives
  • Create compelling selling presentations which enable our Sales Teams to execute the Trade Strategy
  • Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps Local Success Model for Sales execution
  • Requirements

    Professional Experience :

  • Minimum 6 to 7 years FMCG experience in Sales / Trade Marketing / Marketing and Key Account Management
  • Educated to minimum bachelor's degree level ideally in a businessrelated subject - from a recognised University
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