Director of Sales and Marketing
Lead, direct and motivate the Sales and Marketing team. Ensure the yearly sales budget is achieved and surpassed. Responsible for orienting and following up to materialise the budgeted revenues of respective segments through existing clientele and key prospects as well as monitoring, supervising and constantly improving the Service Quality of the Department / Hotel.
Kempinski Hotel Mall of the Emirates
A luxurious alpine retreat in the heart of the desert, Kempinski Hotel Mall of the Emirates is a landmark Dubai hotel and one of Kempinski’s most unique city properties.
It combines exciting shopping, entertainment and dining options with lavish accommodation, including 15 spacious but cozy ski chalets overlooking Ski Dubai.
Supervise preparations and definition of the Sales & Marketing Plan and manual for the department and participate in setting up the sales & marketing policies, procedures and objectives.
Determine the corporate / travel trade marketing and sales strategy related to pricing and promoting to meet the objectives outlined in the Sales & Marketing Plan.
Clearly understand and communicate the Corporate and Regional Strategic Sales Objectives to the Sales & Marketing team.
Handle budgets for miscellaneous sales activities and promotions.
Keep close follow up on developments of the competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events etc.
Also explore and compare corporate traffic amongst the competition.
Follow the sales and marketing results (accounts’ room night productivity, revenue, etc.) and propose corrective actions if needed.
Maintain and improve the efficiency of reservation centers, to ensure that information in reservation system’s database is updated.
Coordinate such insertions to be realized correctly with the Reservations Manager.
Maintain a fair account distribution amongst the sales employees who will be responsible to manage (visit, handling complaints, update information and follow up) their own account group.
Propose ideas for promotional materials to be distributed during sales calls, international trade shows and for other promotional activities.
Supervise the existence of an efficient customer database system (SFA), which will be capable of identifying to report sales calls and other sales activities and maintain a vigorous updating exercise in certain periods of time.
Collaborate with all local and overseas customers, make personal calls to accounts and trace potential customers.
Update customers with the latest development of the hotel and inform hotel management of all changes in the customer profile.
Propose and coordinate the promotional activities undertaken by sales department and / or Food & Beverage.
Project and prepare the participation procedure for domestic or international trade shows, fairs, exhibitions, workshops, road-shows, sales blitzes etc.
and participate in such professional business related events.
Identify, retain and develop Talent within the team. Use empowerment and give the team the chance to take initiative at all times.
Ensure all Sales employees have sales targets, personal sales plans and a personal incentive
Formulate strategies in order to run an effective Sales team.
Monitor all outstanding balances on all department accounts and follow up with all professional sales team members in a timely fashion.
Understand, follow and communicate the company sales vision.
Responsible for building and maintaining good relations with all Kempinski Sales Offices.
Attend the international fairs, road shows maintain and build strong relations during these events.
Strong computer skills, including Microsoft Office (Excel / PowerPoint / Word), scanning and digital equipment knowledge Micros Fidelio Opera and Sales & Catering.
A minimum of five (5) years sales and marketing experience in the hotel industry in a 5 star luxury hotel.
Ability to work and communicate in a multinational environment.
Strong leadership, analytical skill and commercial knowledge.
Job Level : Senior Management