The Visual Creative Experience Manager is in charge of creating and bringing to life attractive, impacting and engaging creative concepts for exterior windows of the Cartier boutiques, pop-ups, specialists POS, and corporate events.
The Visual Creative Experience manager monitors and maintains, on the long term and within the MEIA region, the Maison visual identity (physical and digital) and guidelines.
Finally yet importantly, the Visual Creative Experience manager will develop local relevant assets when necessary for the region in line with the MEIA branding and in close collaboration with central teams, animating and supervising the VM community.
Key Responsibility 1 : Visual Creative Experience Strategy : Commercial Stories
Define all creative Visual experience principles & put in place a short term and long term strategy in line with Central guidelines
Translate a creative vision into understandable Visual Merchandising goals that cater to the company target and local specificities at a regional and market level
Exterior Window Design and Matching Instore Hot-Spots
Adapt and implement annual exterior windows planning at a regional level (key launches, specific animations) including digital elements and matching in store hot-spots
Design specific decors and bespoke windows for local key events or celebrations (High Jewellery, Ramadan, Diwali ) in collaboration with central creative communication team
Adapt creative concepts to all different types of boutiques (with local markets teams)
Coordinate and validate local initiatives for external windows (boutique openings / exhibitions / )
Animate a pool of local external creative agencies in the region
Develop immersive experiences in boutiques to create interactions, memories and share Cartier stories using available boutique spaces and digital content
Develop creative concepts for key launches dedicated pop-up installations or pop-up spaces within boutiques / external POS
Coordinate and validate specific local projects
Coordinate all digital contents
Key Responsibility 2 : Visual Creative Experience Strategy : Corporate Stories
Define and build the Cartier Culture exhibition concepts
Develop and monitor local projects and initiatives around corporate topics inside boutiques and outside the boutique
Key Responsibility 3 : Animation of the Local VM Community
Supervise and animate on a functional role the Visual Merchandising MEIA community made of 3 people; provide them with leadership
Closely collaborate with central team in Paris for approval and support
Act as an interface between Cartier and its suppliers and providers
Write up instructions and guidelines for the training of sales forces
Key Responsibility 4 : Budget & Reporting
Put together regular reporting for the General Direction and Paris Direction
Manage the annual Visual Merchandising budget
Key Responsibility 5 : Research & Monitoring
Collect feedback from colleagues and customers on the visual impact of the displays and implement the necessary changes.
Monitor the activity of main competitors’ in visual creative experiences (windows, pop ups, experience in boutiques, exhibitions etc.)
Geographical area under responsibility : MEIA Cartier internal, external boutiques + watches specialists, pop ups
Sales turnover under responsibility :
Budget under responsibility
Number Point of Sales.. ...
Number of Watches produced .. .
Headcount supervised 0
Higher Education degree
Required Experience :
At least 6 to 8 years of experience in the luxury sector or agency
Arabic language is a plus
Technical Skills / Abilities / Personal Skills
Design skills and highly creative
Strong Collaboration and coordination skills
Methodical, rigorous and precise