A leading natural hair products brand with global exposure is looking to grow further its direct e-commerce business. The brand has achieved year on year growth and wants to further take advantage of the marketing opportunities available to the brand.
Scope of Responsibility You will be responsible for creating engaging content for our social media presence, including keeping social media channels updated and brand-focused, and seeking out new social media avenues and ways of connecting with audiences.
The ideal candidate will possess excellent communication, organizational, multi-tasking and problem-solving skills. The ability to work within deadlines while working both independently and as a part of a team is essential.
This position will report to the Marketing Manager. Essential Duties and Responsibilities
Create original content - develop, design, plan and execute static social media assets
Draft all copy for social media posts across all channels
Responsible for daily posts to social media channels : Facebook, Instagram, Twitter.
Create weekly editorial calendar with fresh and dynamic content and copy to engage and grow followers
Plan social strategy launch efforts for new product launches / campaigns on social
Day-to-Day monitoring of all social media platforms.
Monitor YouTube activity of key makeup industry influencers to cross-promote reviews; coordinate product requests from bloggers
Maximize post reach by encouraging fan engagement using best social media practices
Engage with fans and influencers outside of PF's social media community
Monitor online activities and conversations (influencers and competitive activity) relevant to our market / initiatives.
Analyze data to provide hard-hitting contributions and targeted Social Media plans
Coordinate social media campaigns and promotions
Work with our Marketing department to concept content for brand YouTube videos
Send out all influencer & communication mailings
Bachelor's degree in Marketing, PR, Business, Communications or Journalism
2 - 4 years relevant social media / content creation experience. Beauty / fashion industry experience is preferred
Excel in effectively communicating information and ideas in written and verbal format : Ability to share key brand messages in under 140 characters and company posts and develop variations of posts for each piece of content
Excellent writing and communication skills
Proficient in graphic design (PhotoShop)
In-depth knowledge and understanding of leading Social Media platforms and their respective participants (Facebook, YouTube, Twitter, Instagram, Google+, Pinterest, Snapchat)
Knowledge of current beauty trends, social media, and marketing tools
Existing contacts within the online media industry a plus
Proficient in Word, Excel and Power Point (graphic design skills a plus)
Job Type : Full-time Salary : AED5,000.00 to AED8,000.00 / month Experience :
Social Media Marketing : 3 years (Required)