Head of Acquisition Marketing
McGregor Boyall
Dubai, United Arab Emirates
منذ 2 يوم

Leading bank in the UAE are seeking to appoint a Head of Acquisition Marketing. This is a critical role that will work closely with stakeholders and product owners to assist in generating new to bank customers and increase wallet share across multiple products with existing customers of the bank.

The successful applicant will be the architect for long-term acquisition marketing strategies for the bank, reporting directly to the Chief Marketing Officer.

You will have strong leadership and coaching capability (a hands-on) approach to your work with significant marketing / creative / brand / digital experience gained within either a leading international Bank, Airline, FMCG or Telco arena.

Resposnible for a multimillion dollar budget and working with senior stakeholders across the group this is a senior strategic role that will have a significant impact on the on-

going success of the bank.

You will :

  • Hold a Bachelors or higher in a relevant area : Marketing / Economics etc.
  • Demonstrable experience within an Industry such as : Leading International Bank, Airline, Telco or FMCG.
  • A passion and understanding of banking fundamentals is a must.
  • Highly creative, capable of developing strong campaigns that engage, inform, motivate, enhance experience and ultimately drive customer acquisition.
  • First class marketing and measurement skils.
  • Managed large scale multi million dollar campaigns.
  • Strong ATL / BTL campaign creation and execution.
  • Superb leadership qualities with exceptional verbal and written communication skills in English.
  • Previously led multi-product campaigns.
  • Demonstrate ability to build and maintain strong company brand presence in previous roles.
  • Customer Insights and Strategic Marketing Skills / background is sought along with short-term "tactical" marketing exposure.
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