Marketing Specialist
Desert Group
UAE, Abu Dhabi,Abu Dhabi
منذ 5 يوم
source : Drjobs.ae

Job Role : Marketing Specialist

We are looking for a Marketing Specialist who will managethe marketing functions be responsible for executing effectivemarketing strategies assist with campaign development analyze theeffectiveness of each campaign and develop lead generationprograms

  • You will play an integralrole in building the company s customer base and creating effectivestrategies that will promote the long-term growth of thecompany
  • As a marketing specialist you willgrasp consumer behavior trends generate creative ideas and developeffective marketing programs
  • Dutiesand Responsibilities

  • Research andanalyze a variety of marketing information including market trendspricing schedules competitor offerings product specifications anddemographic data
  • Carry out regular customersurveys to understand customer preferences andbehaviours
  • Brainstorm and develop ideas forcreative marketing strategies campaigns
  • Collaborate with marketing and other professionals tocoordinate brand awareness and marketing efforts
  • Work with creative teams to come up with branding ideasadvertising copies graphic designs and promotionalmaterials
  • Plan and execute initiatives toreach the target audience through appropriate channels social mediae-mail Radio etc
  • Assist in analyzing marketingdata campaign results conversion rates traffic etc to help shapefuture marketing strategies
  • Present findingsto marketing teams to help guide the direction and activities ofthe department
  • Execute promotional events andcampaigns
  • Provides expert direction andinsight throughout each project or campaign
  • Create and execute lead generation programs
  • Develop and communicate marketing plans campaign resultsand project recommendations to senior management team
  • Qualifications and Experience

  • MBA from a recognized and accreditedUniversity
  • Minimum 2 years experience as amarketing specialist preferably in the retail sector
  • Thorough understanding of marketing elements includingtraditional and digital marketing such as SEO Social media etc andmarket research methods
  • Ability to useMicrosoft office suite efficiently Commercial awareness partneredwith a creative mind
  • Excellent communicationskills both written and verbal UAE driver s licensemandatory
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