Officer - Marketing
Ultimate HR Solutions
Dubai,Dubai ,UAE
منذ 4 ساعات
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Job PurposeTo assist in the delivery of effective communications across the Bank and across all communication disciplines (Media, advertising, marketing, merchandising & events), paying particular attention to the implementation of the Bank’s brand guidelines across all elements of marketing, advertising and corporate collateral and stationery.

Key AccountabilitiesImplementation of Corporate Identity Guidelines

  • Ensure the consistent application of the Bank’s corporate identity guidelines across all elements of advertising, marketing and communicationMarketing Collateral
  • Develop collaterals that will promote the Bank’s business and client servicing needs, such as product collaterals, advertisements and corporate gifts
  • Develop corporate collateral / stationery in support of the Bank’s operational needs, such as greeting cards, roll-up banners and public holiday notices etc.
  • Oversee the publishing of critical investor communication such as the NBF annual report and balance sheet announcements Digital Marketing
  • Works closely with internal stakeholders and external vendors to build a long term plan for all digital touch points. Set digital marketing strategies using channels like website, mobile, social media, ad networks to promote the bank
  • Track SEO and Google analytics data to measure the ongoing performance of the website and implement changes to enhance search listings.
  • Publish ad campaigns on Google, social buying and other native and display advertising and optimize campaign for maximum reach and engagement
  • Manage and improve online presence through Search Engine marketing and optimization
  • Understanding of digital tools like Google Adwords / Analytics, Google optimizer, Hubspot and the of Big data in digital marketing success Event management
  • Raise the Bank’s market profile and facilitate staff engagement through the organisation of activities i.e. coordinating NBF’s participation in events, client functions, annual staff party and CSR activities etc.
  • Other AccountabilitiesVendor Management

  • Assist in the appointment and maintenance of vendor relationships, hence ensuring timely and cost-effective deliverables
  • Identify opportunities for partnership with strategic partners across spend categories to deliver tangible customer acquisition and engagement targets.
  • Use data analytics to understand customer behaviour and tailor bespoke offers to customers based on their preferences.
  • Be responsible for overseeing operation activities including planning, budgeting and reporting.
  • Partner closely with product and other cross functional teams to drive NBF related product partnerships from concept to launch.
  • Provide feedback from partners, along with market intelligence
  • Ensure partners are fulfilling their contractual obligations Management of Departmental Budget & Expenses
  • Monitor the departmental budget and expenses and coordinate vendor paymentsJob ContextFrameworks, Boundaries & Decision Making AuthoritDefine the nature of policy / procedure / instruction constraints and the nature of reporting relationships with the boss as well as any relevant financial sign-
  • off authorities- Direct reporting line to Head, SM&C- Seeks financial / cost approval from Head, SM&C and CEO- Coordinates payments to external parties with Finance DepartmentRequirementsEducationDegree in marketing communications preferredExperience and Skills

  • Two-to-three years experience in PR and marketing communications preferred, but similar experience in an administrative / project management function would suffice.
  • Experience in financial services a plus. Behavioral CompetenciesChange and Innovation - BasicCommunication - BasicEvaluating and Solving Challenges -

    BasicResults Orientation - BasicWorking and collaborating with others - Basic

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