Purpose & Overall Relevance for the Organisation :
To ensure a strong / leading brand positioning in ME and net sales growth with accounts in ME while respecting the image of the adidas brands
Key Responsibilities :
Implement the Region Accounts Excellence strategy across ME
Develop the overall strategy for the TOP Region accounts portfolio based on Global and Market strategies jointly with the Sales Director and get sign off by the MD
Manage the Region Accounts team and follow all related adidas standards, best practices, and commercial policies in daily work
Develop the functional and social skills of direct reports on and off the job
Manage all reports as an integrated team by setting team objectives,
targets and guidelines (3C’s)
Set personal objectives, targets, guidelines and assess all reports
Establish an appropriate organizational framework for the Region Accounts sales organization jointly with the Sales Director in line with the Global organizational blueprint
Support negotiation and enforcement of adidas trade terms
Ensure all customers are allocated to the correct sales channels, run the seasonal SELL IN in showrooms or digitally.
Group Regional customers, set objectives, GTM strategies, tactics, allocate resources and ensure translation into action plans respecting the framework set by the customer portfolio strategies.
Alling with OTG 2025 strategy
Work closely with all stakeholders including TOP REGION customers for quality sqm development plans and a proper execution either with branded SIS or generic allocated adidas sections or dedicated shelf space
Ensure execution of the Trade Edge and track results / data exchange
Report to all superiors, potentially along MIS guidelines
Monitor all reports, to execute all key campaigns during the year
Monitor and report on customers and competitors sell-through and activities, and propose / initiate / take actions
Provide realistic plans and forecasts on customers performances
Ensure customer compliance with agreements and wholesale policies
Key Relationships :
Global : Global Channel Management, Sales Development
Regional : Trade marketing team, CTC team, CS, SCM, Finance
Knowledge, Skills and Abilities :
Regional Account Manager with proven track record of successfully managing key accounts in large sales organisations.
High analytical skills for strategy development, business planning Decision planning
Strong interpersonal skills : Very good communications and negotiating abilities as well as high presentation, relationship management and facilitation skills
High degree of commercial and business acumen knowledge (e.g. sales, trade marketing, finance and controlling)
Strong decision taking and determination and shows high initiative and pragmatism to the business.
Fluent in written and spoken local language (Arabic) as well as English. Skills and abilities in other language are an added plus
Requisite Education and Experience / Minimum Qualifications :
Arabic fluency required
University degree in Business with marketing and sales focus
Minimum 5 years of sales experience within large sales organisations, ideally in apparel / fashion / shoes or FMCG of which min 4 years in Sales role
Exposure : Sports, Marketing, Supply Chain
IT skills : Advanced MS Office Skills
At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game.
We foster the athlete s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture the 3Cs : CONFIDENCE, COLLABORATION and CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers.
But we are willing to take risks, we try new things. And if we fail, then this is part of our learning it helps us improve.
COLLABORATION . Every elite athlete relies on partners : coaches, teammates, and nutritionists. We, too, know that we are stronger together.
Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies.
We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees.
We are an Equal Opportunity Employer.