Marketing Manager
InterSystems Corporation
Dubai, Dubai, AE
منذ 19 ساعات
source : WHATJOBS

Working closely with the Regional Country Manager and the local management team, you will be responsible for the creation and management of integrated marketing programs that meet the local and regional business needs within the corporate marketing goals, policies, and processes.

This includes the management of the programs with their budget from concept to post-campaign follow-through, with timely performance management reporting through-out.

The dynamic and growing region currently focuses on UAE, Saudi Arabia, India, Qatar and Kuwait.

Key Objectives

Increase awareness of, and interest in InterSystems and its products and solutions among non-customer end users and partners

Promote increased and new uses of InterSystems technology, solutions, and services by customers

Improve internal communications, to increase employee’s awareness of : InterSystems Corporate strategy; the accomplishments of InterSystems and its staff; and our agreed propositions

Management

Work with the Regional Marketing Director and corporate marketing teams to devise and execute marketing plans with management approval, for campaigns that meet the local and regional business needs that are compatible with the corporate marketing strategies, goals, and plans

Deliver a professional, high-quality marketing service to the local business to support the achievement of target revenue and business performance indicators

Manage the local marketing team, budgets, and agencies required to deliver the marketing service

Teamwork

Work collaboratively with local and international colleagues to achieve, within budget, the local and corporate marketing plan objectives

Work closely with local Management and Sales teams, and all other relevant teams to maximize prospect and customer engagement, collaboration, and success

This will require in office-based work and local and international travel to maintain personal business relationships with appropriate customers, colleagues, and agencies

Campaigns and Marketing Services

Generate, qualify, and nurture sales leads until handover to Sales, or when received back for additional nurturing

Support colleagues, partners, and customers with appropriate communications and marketing tools and assets that assist them with communications, solution adoption, and community nurturing

Manage updates to the website with fresh content and promotion materials on a regular basis, and drive traffic to the local and corporate web sites using appropriate campaigns, processes, and tools

Use digital marketing to synchronise the buyers’ journey with InterSystems sales processes, i.e. SEO optimisation, Google AdWords, LinkedIn, YouTube advertising, etc.

Manage authentic and relevant social media communications for customer and prospect engagement, e.g. resulting in regular increases in the number of curated Followers on LinkedIn

Manage localization of corporate collateral and production of relevant local collateral

Manage industry and InterSystems’ local events and participation, and or support third-party events from concept through to follow-through activities with appropriate budget and performance management reporting.

Including tradeshows, conferences, seminars, webcasts, customer Go-Live milestones meetings, and User groups

Gather continuously market information to ensure that the local management, Regional Director of Marketing, VP of Marketing, and corporate Marketing teams are fully apprised of opportunities for enhancing InterSystems brands

Additional Management

Manage the local contact databases and marketing automation tools to ensure that they remain complete and accurate at all times, and compliant with company processes and policies, especially as regards regulatory compliance, i.

e. ensuring transparency, consent, and governance of personal data according to GDPR and other local laws.

Maintain the required narrative and statistics for timely and informative performance reporting, for feedback and planning with marketing management and colleagues, and local management

Monitor the work of the local marketing agencies as requested and ensure that goals are being achieved to the agreed quality standards within the agreed budgets

Undertake appropriate self-development and training, and manage the same for the local marketing team

Experience, Skills, and Qualifications

12+ years prior experience in a comparable marketing role, ideally for marketing communication for software technology, in health informatics for the acute health and care market

Proven experience in marketing communications, creating and executing integrated marketing campaigns and programs, and brand development, with performance reporting

Proven experience in managing marketing agencies relationships (PR agencies, design agencies, etc.)

Relevant degree qualified or equivalent industry experience

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