The Exhibition Director is responsible reviewing and establishing the strategic plan and direction of the events under their management.
Recognising risk and building mechanisms to best navigate and protect the growth and development of the portfolio. Collaborating and managing the event team to plan and deliver in line with strategic plans, brand guidelines and within budget.
They will lead the achievement of event targets through effective team management and coordination with the senior event management team and identify opportunities for event growth as well as increasing non-square metre sales.
The Exhibition Director will develop innovative ideas for event features and content to attract and enhance visitor / exhibitor experience.
Effective people management practices are expected in order to drive continuous performance and results.
Key Performance Indicators :
Achievement of event targets in accordance with event budget.
Regular communication & reporting of progress and results to the senior management team.
Visible team management and leadership (e.g. Objective setting, training assessments, coaching, feedback and appraisals).
Demonstration of event growth including increasing non-square metre sales.
Development / enhancement of event features and content to achieve & improve visitor / exhibitor satisfaction ratings.
Main Duties & Responsibilities :
Lead the development and maintenance of a strategic plan in collaboration with the senior management team
Oversee and monitor the strategic plan to ensure it is carried out on time and to budget
Agree the annual exhibition budget with the senior event management team and cascade this to team members
Identify and manage key stakeholders, bellwethers and influencers (commercial or non-commercial), ensuring support and commitment
Uphold the brand reputation of Informa as the premier exhibition & events provider at all times
Ensure that the planned exhibition growth and targets are achievable with available resources
Be responsible for and ensure that corporate goals and objectives are delivered and upheld
Create event content and features with the team that will ensure longer term visitor interest and or commercial success,
Evaluate event effectiveness and recommend strategies for improvement
EXHIBITION FINANCE AND ACCOUNTING
Control and manage exhibition costs within budget through monthly reviews with Marketing and Exhibition Managers
Liaise with the finance team to ensure compliance with event budget
Ensure all documentation required is completed accurately and on time
Track and document all revenue and cost transactions and communicate with the accounts department
Oversee event sales targets for team members
Lead and manage the sales team through monitoring sales activities and performance in coordination with the Sales Director
Schedule regular sales meetings in order to review performance and productivity and provide guidance and direction
Lead by example by bringing in sales and sponsorship deals
Analyse rebooking statistics and identify ways to maximize client retention
Strategize and produce opportunities for the exhibition teams to increase non square-metre sales
Provide opportunities for growth within each exhibition profile
Create useful, internal working relationship with the Marketing Department
Contribute to the marketing strategy and oversee the execution of marketing plans and schedules in collaboration with the event marketing team
Monitor marketing activities and ensure they are executed on time and in-line with marketing plans
Work closely with the Marketing Manager to design / create copy for marketing materials, websites and digital media
Monitor database growth in appropriate markets and feedback on improvements
Establish a useful, internal working relationship between the Sales and Marketing team and the Operations Department
Continually liaise with Operations Department with respect to floor plans and ensure client requirements are maintained
Closely adhere to logistics plans
Assist and provide support to the Operations team onsite, pre-, during an post-event
Work closely with the Content division ensuring knowledge is being shared and opportunities explored
Establish mechanisms where key clients and bellwethers can engage with content away from the exhibition
Deliver strategic opportunities where content can take the lead in the products driving industry engagement
Consider how non-sqm and alternative digital solutions can allow greater engagement with clients to support strategic ambitions
Establish a useful, internal working relationship between the Sales and the Digital Department to deliver connected campaigns
Ensure timely reporting to ensure any issue areas are Identified Complete weekly reporting structure with the event management team
Prepare monthly project reports with Exhibition Managers to be presented to Group Director
Prepare annual event budgets and forecasts
PEOPLE MANAGEMENT AND LEADERSHIP
Create an environment which encourages teamwork and collaboration
Assist in the hiring and retention of qualified and professional staff
Effectively manage team members which includes :
Setting clear expectations and objectives
Providing regular and structured feedback & coaching sessions to drive a high performance culture
Ensuring the effective on-boarding of new team members
Providing training and support
Managing the performance management process in line with company standards
Initiating recognition programs to reward and recognise individual and team achievement
Identifying team members for promotion / advancement and creating development plans with the HR team
Taking disciplinary action if / when necessary in conjunction with the HR team
Continual development of management and leadership skills.
Any other duties commensurate with the grade and level of responsibility
Minimum Educational Level :
Background Knowledge, Skills & Experience :
Key Behavioural Competencies :
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements.
If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply.
You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.
As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.