s vision and strategy and creating favorable associations and a positive reputation with both internal and external stakeholders.
While the corporate brand ownership resides with the company, the role serves in a brand governance capacity as a corporate steward and ambassador for the corporate brand.
s Strategic Initiatives and Best-practice sharing and able to drive digital transformation within the communication framework.
Span of Control / Budget Control :
Communication & PR activities (brochures, newspaper advertising etc.), Internal Campaign Collaterals ( posters, t-shirts, design etc), Digital / Online communication tools, Employee Communications, Media Relations, CSR, Crisis Mgmt, M&A Communication, Environmental Affairs
Strategic Corporate Communication
Works closely with the COO to develop and implement an enterprise-wide corporate communication plan with strategies focused on increasing employee engagement and advancing the company's vision and strategy
Executive speech writing / talking points
Consulting on corporate presentations (e.g., content, presentation, and delivery)
Identifying high-visibility speaking engagements (business planning, leadership meetings, speeches, town halls, awards, etc)
Engaging Internal / External Corporate Communications
Drives communications with a focus on shared meaning, connectivity, and satisfaction
Drives corporate campaigns designed to tell the Company story throughout all online, print, video, and social channels
Collaborates with Executive and Marketing teams to develop and share company brand and communication plans
Responsible for managing editorial, design and production of all Company's publications in collaboration with the Marketing team
Researches, creates, and promotes campaigns that appeal to a broad range of target audiences
Liaise (where necessary) with vital third parties such as designers, collateral vendors for execution of campaigns
Employer of Choice Communications & Branding
Strategy to include advertising (company profile), corporate applications / awards, etc
Proactive Reputation Management - Corporate Public & Media Relations
Plan and maintain a calendar of news to raise awareness of the company's innovations (whenever released)
Write and manage the review of press releases, statements and Q&A documents
Takes a lead role on initiatives connected to the company's public image
Issues management, and crisis communications; establishes relationships with media, influencers, and other contacts to positively increase company exposure with target audiences (if required)
Leads the external PR agency in crisis communication planning and execution (if required)
Corporate Social Responsibility (CSR)
Provide oversight and manage CSR activities over areas of operation in close cooperation with HR and Marketing teams
Coordinate closely with HR & Marketing to ensure CSR activities are aligned with corporate values and consistent with brand positioning
Investigate the political and social engagement in environmental affairs in all countries (recycling activities, new legislations & NGO activities) and update the status report regularly
Suggest required actions to assure that the Company improves its environmentally friendly image
Languages required to be known :
English, Arabic & French is a MUST.