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Analyse competition, best practices and new trends in local market and report to Marketing team
Assist in building marketing plan / calendar for the different chains / brands / markets in close co-operation with the Department Manager and the Brand's marketing departments
Assist the Store Manager in the development of the sales force animation program (staff training, incentives, data collection)
Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research
Build, maintain and update good database (CRM) through consolidate information from shop floors
Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors' activities, and evaluating market campaigns
Channel all suppliers and customers information (animation / training / launch plan) to stores / shop managers, area, and Department / Division Manager
Collect customer feedback to define actions that will attract new customers and returning customers more often
Communicate all required information about animation / visibility to the suppliers
Conduct monthly reports on customer insights, sales analysis, and traffic in store
Coordinate with advertising agencies and clients on media plans
Coordinate, organise and ensure implementation of the operational in-store action plan to increase customer acquisition, retention, satisfaction, cross sell & up sell sales and services
Customer Data Base :
Define the media and PR plan by briefing the advertising agency
Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines
Follow up closely on the plans' implementation, schedule and activities in all concerned markets
Handle live coverage on social media platforms
Handle the marketing plan forecast and the marketing plan orders
Handle translation of all the documents
Implement the in-store marketing animation plan / guidelines
Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe
Liaise with the different departments to build the latter
Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases
Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase
Marketing and Promotional Plans
Meet and discuss with local suppliers for all marketing bookings and animations
Monitor Store KPI's
Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)
Optimize service & in-store experience :
Organise, attend events, and exhibitions
Oversee the performance of the campaigns and promotions and report it to the Marketing team
Participate in relevant projects and community activities as and when needed
Plan and follow-up on promotions in coordination with the different area managers and the training and promotion manager
Prepare monthly management report comparing the budget verses the stock
Prepare monthly updated report of expenses
Present the various marketing plans to the stores / shop managers and ensure its proper implementation
Secure sponsorship to assist with the publicity and funding of marketing projects
Send the catalogues, new price lists and miscellaneous information to the customers
Splitting the media investments by product line and by media support to respect the brand's media strategy and the total budget initially set by the Area Manager / Department Manager
The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.
By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.
With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams.
Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.
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