Brand Manager UAE, Consumer Health
منذ 6 يوم

The Brand Manager is responsible for the development, preparation, and implementation of promotional plans for assigned brand.

He / She oversees the development of the assigned brand plans, adaptations of global plans , and align with cross functional team to ensure flawless execution.

Oversees the development and execution of local brand group strategy :

  • Provides input in the analysis of competitive category development across all media and trade channels
  • Provides input in the conceptualization, planning and implementation of direct-to-consumer promotions for both above and below the line activities for the selected brand group
  • Ensure alignment with global marketing plans, strategies, and KPIs
  • Alignment of marketing, communication, and media objectives for the selected brand group
  • Alignment of the trade marketing activities in line with brand group and division objectives
  • Drive execution of marketing plans to healthcare professionals
  • Secure all the necessary approvals internally and externally.
  • Management of brand group life cycle

  • Provides input on the analysis and recommendation of the evolution of the marketing mix related to media, communication, price, and trade channel in relation to category and brand development
  • Evaluation and optimization of the brand portfolio
  • Marketing / Promotional Plans implementation

  • Provides input in the development of the annual brand plans for the selected brand group and secures approval for the implementation
  • Identify winning local e-commerce and digital strategies and drive implementation in the region
  • Drive direct to consumer campaigns, promotions , in-store activities to drive category and sales targets
  • Develop promotional campaigns to healthcare professionals, branding elements in conferences meetings, and events.
  • Plan innovative product launches and align with commercial and cross functional teams regularly
  • Prepare presentations, reports, market share and sales analysis and monitor brand performance regularly
  • Presents brand marketing plan overview to the field force for implementation including supervision and development of appropriate training materials / modules related to assigned brand group
  • Deliver results with 100% fulfillment of compliance requirements
  • Monitor and secure alignment with direct manager, marketing lead and commercial managers in the execution of the defined marketing plan and activities
  • Ensure the regular evaluation on the effectiveness of brand plans and project implementation as well as proposing the appropriate corrective measures when necessary
  • Coordination Tasks

  • Alignment with global marketing on the local execution of brand strategies
  • Oversees the management and coordination with external agency partners and suppliers in the development of promotional / advertising campaigns
  • Regular collaboration and alignment with the commercial / cross functional team
  • Ensuring the availability and timely allocation of promotional materials according to the defined promotional plan for assigned brands
  • Liaises with support functions i.e. Drug Regulatory Affairs and Supply Chain for the requirements of the brand group in relation to regulatory issues, stock management and inventory forecasts
  • Acts as a platform for exchange of best practices, helps transfer of ideas across the market & global operations
  • Administrative Tasks

  • Oversees the monitoring and control promotional costs according to defined budget for assigned brand / product group
  • Ensure complete internal & external approvals , documentations and SOP alignment
  • بلغ عن هذه الوظيفة

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    بريدي الالكتروني
    بالضغط على "استمر" ، أعطي موافقة neuvoo على معالجة بياناتي وإرسال تنبيهات إلي بالبريد الإلكتروني ، على النحو المفصل في سياسة خصوصية لـneuvoo . يجوز لي سحب موافقتي أو إلغاء الاشتراك في أي وقت.
    استمارة الطلب