Own and manage the brand copy guidelines andcontinually update the guidelines to coincide with major brandshifts and / or seasonal requirements.
Providestrategy, including concept development, for ongoing and seasonalmarketing campaigns.
Ensure that copy is clear,accurate, and intelligent, reflecting the brand.
Create persuasive messages and compelling stories thatinform, entertain, inspire, and engage while also generating brandloyalty in consumers.
Work with channelmarketing teams to tailor stories for their needs.
Ensure a strong, recognisable and relevant voice for thebrand is communicated and executed across all marketing touchpoints.
Qualifications and requirements :
Have experience with social content, sociallyled activations and digital video production (webisodes / micro-videos like recipes etc.)
Autonomous / entrepreneurial position, reporting directly into the MD / Management.
Working primarily on campaign briefsfor new and existing clients, and occasionally on contentstrategies / digital brand guidelines for existingclients.
Would be an added advantage to haveArab background / language skills.