Job Number 19000B70
Job Category Sales and Marketing
Location Dubai Area Office, Dubai, United Arab Emirates VIEW ON MAP
Position Type Management
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Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
The Senior Manager, Brand Marketing is responsible for leading and supporting global brand marketing communications programs for MI Premium & Select Brands.
Key duties include the development and execution of marketing programs that deliver measurable results against the strategic annual marketing plans, facilitating partnership and alignment across various disciplines within Marriott International, direction and management of agency partners for creative and media implementation and ownership for budgeting, tracking and reporting of marketing spend.
The Senior Manager, Brand Marketing further supports the VP Premium & Select Brands, MEA in brand immersions, talent development and source market related activations.
He / she is also working in cooperation with the regional media COE. The role will be supported by the Manager, Brand Marketing and the Coordinator, Marketing.
Education and Experience
Proven ability to facilitate and work disciplines and with cross-functional teams in support of specific business priorities
Positive team player that works well with associates at all levels in various functions / departments and has the ability to motivate engagement without direct reporting accountability
Proven record with complex brand marketing programs
Deep understanding of MI channels and processes
Expertise in developing and managing integrated marketing communications across various channels, platforms and media
Superior verbal and written communications skills including presentations
Experience in multi-tasking in a fast-paced environment
Experience in facilitating / managing highly productive cross-functional team meetings and processes
Marketing planning and / or program execution experience
Undergraduate degree required.
Certifications applicable to the Job (preferred but not required upon entry) : Not applicable
CORE WORK ACTIVITIES
Refine / develop, facilitate and execute a fully integrated marketing communications plan
Monitor and report ongoing results against stated annual goals and MBOs
Manage internal and external costs in support of the marketing budgeting process
Identify cross-brand opportunities that offer greater exposure and integration for the brands
Lead and support agency partners for creative development and media planning / buying
Facilitates / develops / manages implementation plans
Tracks status and accomplishments of key programs and initiatives
Monitors marketing communications testing / tracking approach and aggregates learning in conjunction with S&M Analysis, Media COE and promotions / partnership team
Works through Area Directors of Marketing to ensure communications activation and pull-through as necessary
Manages brand marketing budget process
Develops high impact communications to deliver brand marketing plans and plan updates to HQ senior leaders, regional marketing teams and hotel general managers
Submits reports in a timely manner, ensuring delivery deadlines are met.
Promotes the documenting of project progress accurately.
Provides inputs and assistance to other teams regarding projects
Partnering on Branding Strategy Implementation
Communications and Media Knowledge of media production, communication and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral and visual media.
Creative Expression : The ability to generate novel ideas or strategies
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.