Strategy : Development and implementation of Digital PCR and Foundations (sample extractions) portfolio strategy through specific territory plans and sales teams in Middle East & Africa region.
Develop and implement strategies and initiatives according to market conditions, partner progress, customer needs and QIAGEN objectives.
Sales Revenues / Budgets : Meet / exceed sales targets by executing plans through the local sales teams. Increasing sales of QIAGEN Foundations & PCR / dPCR products by developing tactical plans to maximize revenues, monitoring and managing sales and expense budgets in the assigned regions, and validating successful selling channels, processes and opportunities.
Analyze local market conditions and growth opportunities, and work with local sales teams and partners to capitalize on business opportunities.
Planning / Forecasting : Responsible for the development and monitoring of annual sales targets of the portfolio, key performance indicators and revenue forecasts.
Maintain and monitor the market dynamics (market projections and competitive intelligence). Work with local partners to plan and execute sales & marketing strategies and activities according to QIAGEN policies and goals.
Management : Develop local partner sales targets and KPIs, evaluate partner performance and
drive partner revenue achievement. Initiate and deliver product trainings with local partners based on market needs.
Expertise : As overall POC for PCR / dPCR and Foundations portfolios in MEA, acquire and maintain knowledge to possess a clear understanding of portfolio products and a validated field experience in these market segments.
Drive and initiate development of new business opportunities and lead projects for Portfolio to be implemented in MEA’s biomedical research labs, pharma & biotech industries.
Support the development of strategic plans to improve the position of QIAGEN’s dPCR portfolio.
Communication : Organize meetings / communication channels to ensure effective communication across business departments.
Maintain and develop relationships with market leaders, key customers, KOLs, partners and all key stakeholders. Communicate prioritized opportunities and needs to internal QIAGEN teams for product development.
Marketing : Work closely with regional, local and partner marketing teams to develop, adopt or adapt campaigns to roll out to the countries.