Digital Marketing Manager
Client of MCG Associates
Dubai - United Arab Emirates
منذ 4 يوم
source : HireeJobsGulf

DescriptionThe RoleThe Agency is looking for a confident and dynamic leader who can understand the various marketing challenges that our client faces They should be able to empower the team to have a driven approach while thinking creatively and strategically across all lines of business This person must be a motivating manager and mentor that can inspire and continue to develop a strong team They need to have strong digital and social media background Key Responsibitlites Design and manage clients online marketing activity to increase relevant traffic and leads conversion using PPC SEO viral display social media and affiliate campaigns ensure delivery of all campaign applications on time and maximize impact of digital marketing spending Plan and execute SEO optimization of content and keywords for clients websites and social media as well as other digital marketing initiatives to enhance visibility and search ability Execute SEM building campaigns optimizing paid search paid social display advertising dynamic remarketing Setting and achieving KPI s based on current performance continued maturation of the site industry standards focus on ROI CPA CTR to Conversion Perform analysis on clients website traffic from PPC sources identify important data points generate actionable insights and provide recommendations for improvement Use Google Analytics to analyse website makes changes to improve overall performance and maximize the overall value of the clients websites Providing actionable insights and recommendations to the business campaigns planning and product optimization Maintaining and monitoring keyword bids account daily and monthly budget caps impression share quality score and other important account metrics Providing bid and ad management optimization on a regular basis to achieve maximum efficiency Requirements 5 years experience in a similar digital marketing role Experience managing PPC SEO and Affiliate programmes Strong understanding of current online marketing concepts strategy and best practice Experience in ecommerce SEO PPC Email marketing and social media Multiproperty experience would be advantageous

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