Marketing Manager Digital Retail Management
Etihad Airways
United Arab Emirates
منذ 8 يوم

Let your career take off with the World’s Leading Etihad Aviation Group.

We are pleased to announce an incredibly exciting opportunity to join the Airline in representing Marketing as part of the Digital Retail Management (DRM) team.

This is a newly created rolein line with our commitment to evolving the business through digital transformation. Your role will be to create real time, dynamic and customized multi product offerings to distribute to relevant segmented customer groups through multiple channels at optimal price for customer that optimizes revenue for the airline.


  • Develop, plan and implement customer offers coordinated and in line with brand and marketing objectives, in collaboration and consultation with the Senior DRM Manager
  • Represent marketing interests as part of the cross-departmental DRM team and creating customized customer offers, in line with company marketing guidelines, to drive ancillary revenues
  • Challenge existing pricing, marketing and distribution methods with an entrepreneurial / experimental approach to implement customized offers and embracing a fail fast and test & learn approach.
  • Play full contributing role to the DRM team in developing new customized products (offers) incorporating flight and / or ancillary elements and apply marketing experience that recognizes consumer retail behaviour
  • Manage and develop automated customer communication through appropriate contact platforms (15below / Adobe etc.) marketing appropriate offers & products
  • Provide direct input to marketing messages that will drive customer interest and purchase
  • Support the activation of key sponsorship assets identifying revenue optimization opportunities through DRM and by integrating with the Sponsorship dept.
  • Develop strategy to grow ancillary as both a la carte and part of bundled pricing offerings and achieve annual Ancillary Budget
  • Work with relevant local partners to develop marketing alliances and contribute to the effective promotion of the Etihad brand
  • Performance track DRM Marketing campaigns and activities at a pre, during and post-launch level, to ensure timely identification and effective resolution of corrective actions
  • Contribute to development of DRM processes and administrative and accounting procedures to ensure the accurate and timely execution

  • Co-ordinate between the DRM and Marketing teams to ensuring brand consistence, quality, cost parameters and timeframes and report to senior management in DRM and Marketing to ensure awareness and understanding of activities, campaigns and new developments
  • Perform research and studies to identify innovations and trends to ensure the effectiveness and relevance of campaigns


    Senior level Head of Marketing, Head of Social, Head of Strategic Pricing, Sr. Manager DRM, Vice President(s) where relevant

    Mid level Regional Marketing Managers, DRM team, Market General Managers, Market Managers, Ancillary product team, Finance Managers


    Senior level Etihad Partner Company VPs and Account Managers.

    Mid level Business managers and Technical teams.


    Budget accountability : $250m Ancillary budget contribution

    Direct reports : 0 Indirect reports : 0


    The role will operate in a high pressure environment to respond to the business needs with reduced lead times. Requirement to travel within the assigned region / market.


    Qualification & Education :

  • Educated to Degree level or equivalent work based experience and specialization in Marketing would be a distinct advantage
  • Experience :

  • Around 5 years in a marketing or guest communication role, of which 2 is in a managerial marketing-centric position
  • Ideally with airline or travel industry background
  • Must be a self-starter who can prove an ability to operate in a challenging environment and with multi-cultural teams.
  • Provide practical & demonstrable experience in marketing approach, message & communication layout that is proven to attract customer interest and motivate purchases
  • Training & Knowledge :

  • Expertise in the various disciplines of Marketing Communication
  • Knowledgeable in data mining & analysis of business reports
  • High computer literacy with good knowledge of MS Office applications
  • Strong interpersonal skills, social competence & negotiating capability
  • An understanding of Pricing and / or Revenue Management principles would be an advantage
  • Ability to learn & understand unique and changing airline distribution initiatives and translate technical capabilities into marketing opportunities (example : IATA NDC & One Order)

    About Etihad Aviation Group

    Headquartered in Abu Dhabi, the Etihad Aviation Group is a diversified global aviation and travel group with a business model driven by partnership and an innovative approach to growth.

  • Etihad Aviation Group comprises five business divisions Etihad Airways, the national airline of the United Arab Emirates;
  • Etihad Airways Engineering; Etihad Airport Services; Hala Group; and Airline Equity Partners. For more information, please visit :

    About Etihad Airways

    From its Abu Dhabi base, Etihad Airways flies to 100 international passenger and cargo destinations with its fleet of 115 Airbus and Boeing aircraft.

    Etihad Airways, the national airline of the United Arab Emirates, was established by Royal (Emiri) Decree in July 2003, and in 2017 carried 18.

    6 million passengers. For more information, please visit :, follow EtihadAirways on Twitter and join Etihad Airways on Facebook.

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