Essential and optional requirements
Should have minimum 3 years of experience in digital marketing, preferably in the hospitality field.
Strategic thinker and decision maker
Passionate about the digital world, self starter and Fast learner
Familiarity with Content Management systems
Basic html knowledge
Familiarity with Google Analytics or other web analytics tools and metrics
Past experience purchasing online display advertising and coordinating online campaigns
Knowledge of search engine optimization / marketing practices also an asset
Develop and execute annual E-Marketing plan
Preserve brand standards and price consistency across all online distribution channels
Gather and analyze intelligence on markets’ threat and opportunities
Manage various e-tools. For example : eCRM websites’ CMSs (Content Management System). Social Media Management Platform etc.
Build a destination-focused web strategy
Manage strategic alliances with online travel agencies
Stimulate support and development of the online strategy within the hotel.
Pullman and its talent community
The Pullman promise is built around its three values : commitment, adaptability and creativity , and these are orchestrated throughout the hotel by a specific human resources and management policy :