This is an amazing opportunity to be part of the Gulf team as Brand Ambassador. Your principal role will be to be the advocacy ambassador across all the Bacardi brands for the market.
You will contribute to build the advocacy part of the IAP. You will be based in Dubai a large percentage of your time will be spent interacting with On-trade.
As the Brand Ambassador Gulf, you will be the expert for the brand in terms of global training and mixology. You will lead Advocacy for the Gulf market and contribute to the commercial team.
WITH OUR CONSUMER AT THE HEART, YOUR KEY RESPONSIBILITIES WILL BE TO :
Organise and manage training programmes to educate internal staff to the most influential on-trade via brand presentations, tastings and mixology demonstrations.
Conduct presentations on brand history / production / mixology across all our brands to audiences across the market
Communicate authoritatively with world-class influencers in the drinks trade across the market
Interact with internal audiences, media and trade with the style, tone, and manner appropriate for a premium quality spirit brand.
Be a premium global cocktail / mixology expert, specialising across all of the Bacardi brands. Must be able to create and communicate signature cocktails
Develop new cocktails which are creative and yet suitable for promotions, PR, events, etc
Be the foremost expert including all background information : our history, ingredients, production process (including technical detail)
Be an authority on competitor brands, premium spirits, bar culture, and mixology
Speak with passion and conviction to create high impact
Be aware of local drinking culture, tastes, seasonal ingredients and adapt with appropriate presentation / mixology demonstration accordingly.
Develop / foster relationships with key bar personnel including bartenders, bar managers, bar owners and class trade influencers whilst performing Ambassadorial duties around the market
Develop a community of local / regional Brand Ambassadors and brand centre mixologists.
Be up to date with latest trends in ingredients, flavours, cocktails, mixology techniques and apply relevance to the business.
Skills and Experience
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY :
Professional individual with at least 5-7 years experience in the spirits advocacy field
A good knowledge of the alcohol and beverage knowledge
A strong sense of the bar & restaurant industry and how they work
Excellent communication skills, both verbal and written
Possess strong public and presentation skills
Proficient in Microsoft Office
Self-starter, proactive, able to work well independently and with a team
A dynamic personality that will personify the Bacardi brand portfolio; Professional, stylish, well-groomed and demonstrate a passion for the brands
Positive and a quick learner; To enjoy engaging / speaking with others and hosting groups of influential trade and media
Be flexible and willing to work evenings and weekends; Articulate and a self-starter
Budget management and administrative skills; Strong track record at top-end of the on-trade
Exceptional cocktail making skills with proven experience of innovation and creativity; Effective presentation skills and the ability to adapt style and content to different audiences
An understanding of the wider business perspective for the brand and industry
We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?
When you join Bacardi, you become part of our family and gain more than just a job.
Disclaimer : Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business : by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth.
The duties and responsibilities described in the role profile might not be a comprehensive list.
The world s largest privately held spirits company with a great brand portfolio...