Key Performance Indicators Responsible for leading and delivering the short, medium and long-term digital strategy across the Pop Culture portfolio which should encompass (but not be limited to) : Editorial strategy (i.
e. strategic positioning. thematic focus, tone of voice) Content strategy (i.e.video, text, graphics, photography) Platform strategy (i.
e websites, social media platforms, emails) The strategy should be successful in delivering KPIs including (to be agreed with Portfolio Director) : Significant increase reach (impressions / unique users / followers / email sign ups) across all platforms Significant increase in engagement across all platforms Direct and indirect revenue targets The strategy development process should account for the target audience(s), fan / client / audience experience, micro and macro regional and sector trends and factors, and other key situational analysis The Digital Director will be responsible for direct line management and development of the Video and Graphic Designer and the Marketing Executive (n.
b. the Marketing Executive will have non-digital responsibilities with the Senior Marketing Manager) Responsible for management, optimisations and maximisation of digital budget key dimensions : Main Duties & Responsibilities Develop, drive and deliver the digital strategy across the Pop Culture Portfolio, ensuring an innovative approach and solution to the Pop Culture opportunities and challenges Manages team effectively ensuring team are focused and motivated Is a digital ambassador for the department, wider consumer group and Informa group, and leads digital adoption approach within the department team to ensure 100% of the Pop Culture division are digitally fluent within reason and context of their roles Works collaboratively across the department and wider support teams Stays ahead of the curve on digital developments and solutions and implements them into strategy Leads and executes the creative vision (agreed with PD) in collaboration with the Pop Culture teams Constantly innovates in response to market trends, audience insights, digital developments and other macro and micro trends Responsible for identifying content opportunities for the brands to leverage to achieve goals Ideates and drives digital campaign strategies aimed at achieving ticket sales targets during event campaigns Takes an active role in the daily, weekly, monthly, quarterly and yearly editorial calendar Strong sense of editorial voice and news / content judgement Generates ongoing revenue generation ideas and executes this, with the aim at achieving department revenue targets Drives innovation through digital and cross-
digital partners to optimise budgets and maximise partnership activity and brand relationships, as well as through new channel ideation, and digital partner exploration Collaborates with sales team / event managers to develop revenue driving opportunities Plans and executes the roll out of the digital strategy, to include key milestones, timelines and activities Plans activity annually, providing annual plan, as well as quarterly plans to be shared with Portfolio Director Manages and oversees the creative process for all digital activity Ensures all digital activity is completed on time / in a timely manner Regularly meets with Senior Marketing Manager and Digital Media Manager to align on advertising, marketing and digital plans, and shares these with Portfolio Director and Event Manager Flags any issues pertaining to delayed delivery, ahead of time, and looks at solving roadblocks in delivery Ensures ongoing management of all digital platforms Works with Portfolio director to establish Key Performance Indicators (KPI’s) for digital, and monitor delivery against these, implementing corrective actions where required Responsible for delivering agreed digital KPIs Ensures team is motivated and appropriately skilled / trained / supported to carry out their responsibilities Ensures consistently high quality of all editorial and creative shared across the digital channels Develops process working with team to ensure digital activity is regularly monitored to ensure effective and accurate content, messaging and brand communications Develops process to establish benchmarks and analyse digital activity across platforms Works with direct reports to ensure timely delivery of all client digital performance reports Works with direct reports to develop a monthly digital dashboard to share monthly digital KPIs with Pop Culture team Manages the performance of third-
party agencies, as needed Minimum Education Level : Educated to secondary standard (GCE O’ Level / GCSE) or equivalent. Background Knowledge, Skills & Experience : Essential Proven history of leadership, delivering high performance digital, and innovation Proven experience ideating and delivering creative solutions which drive results In-
depth understanding of social platforms In-depth understanding of digital audience behaviours Can foster a positive work-
place attitude and encourage a collaborative spirit Excellent attention to detail. Good communication skills. Ability to work to tight deadlines.
Excellent organisational and time management skills. Desire to be a part of a global organisation. Experience using analytics programmes.
Desirable Arabic language skills Prior knowledge of SEO