Marketing Manager
L'Oréal
Dubai United Arab Emirates
منذ 3 يوم

GENERAL DESCRIPTION

Define and steer the countrystrategy for the category consistent with the international brand positioningand the countrys priorities to contribute to continued growth for the brandand the consumer relationship

DUTIES AND RESPONSIBILITIES

  • Steer the collection and analysisof consumer and market insights, share findings to ensure the consistency ofnew product development with the countrys needs
  • Take ownership of internationallaunches and create the right angle of attack locally to build 360 integrated(salon & retail channels), engaging consumer brand experiences locally witha perfect on-time execution, with localization of content when needed.
  • Supervise the entire marketingactivation development process and the respect of deadlines
  • Track the budget (salesforecast; brands pricing strategy, A&P build up and follow up)
  • implement the marketing mix strategies(IMC / 360 / Digital / Retail / PR) and the adaptation of communication (imagery,digital, point of sales)
  • Create and follow up on digitalstrategy (social and pure media specific to salons, ensuring the mediaperformance and KPIs achieved.
  • Mobilize other departments(sales, logistic, education, PR, digital etc. ) and partner agencies to developa broader marketing activations in line with the strategy.
  • Build, develop and manage yourteam, train them and develop their marketing expertise and know-how
  • Co-developing strategy forInfluencer Marketing with PR team and ensure execution linked to marketingactivation.
  • Define and monitor salon and luxuryretailer 360 marketing plan, implement promotions and ensure implementation oftrade marketing plan
  • BRAND OWNERSHIP

  • Steer the collection and analysisof consumer and market insights, share findings to ensure the consistency ofnew product development with the countrys needs
  • Take ownership of internationallaunches and create the right angle of attack locally to build 360 integrated(salon & retail channels), engaging consumer brand experiences locally witha perfect on-time execution, with localization of content when needed.
  • Supervise the entire marketingactivation development process and the respect of deadlines
  • Track the budget (sales forecast;brands pricing strategy, A&P build up and follow up)
  • implement the marketing mix strategies(IMC / 360 / Digital / Retail / PR) and the adaptation of communication (imagery,digital, point of sales)
  • Create and follow up on digitalstrategy (social and pure media specific to salons, ensuring the mediaperformance and KPIs achieved.
  • Mobilize other departments (sales,logistic, education, PR, digital etc. ) and partner agencies to develop abroader marketing activations in line with the strategy.
  • Build, develop and manage yourteam, train them and develop their marketing expertise and know-how
  • Co-developing strategy forInfluencer Marketing with PR team and ensure execution linked to marketingactivation.
  • Define and monitor salon andluxury retailer 360 marketing plan, implement promotions and ensureimplementation of trade marketing plan
  • Own the brand patrimony, guaranteethe brand identity : ensure that all actions are in line with the sense ofpurpose while nourishing the brand
  • Translate the brands sense ofpurpose into consumer story for Consumer Touch points
  • Translate Brand Equity on-groundthrough breakthrough touchpoints for all categories.
  • Monitor the implantation of retailstrategy working hand-in-hand with the retail and education team and monitorthe proper implementation of retail materials (services, advice, etc.)
  • TEAM MANAGEMENT

  • Build, develop and manage your team, in line with LOreal simplicity values. Promoting a working environment of cooperation, entrepreneurship, engagement and enablement.
  • Integrates sustainability and business ethics in all decision making, and influences teams in that direction
  • KNOWLEDGE AND EXPERIENCE

  • Strong brand DNA and product knowledge
  • 6 years of successful experience in marketing - Essential
  • Experience in managing direct team members Essential
  • Arabic Speaking Plus Point and Preferred
  • Luxury retail background Plus point Preferred
  • GCC Experience - Preferred
  • Marketing Role Minimum of 3 years asSenior Product Manager / MM
  • SKILLS AND ABILITIES

  • Acts / leads with human sensitivity Displays sensitivity to our métier Demonstrates entrepreneurship Innovates Achieves results, with integrity Manages complexity Interacts effectively
  • Right balance of marketing strategy approach / analytical skills along with creativity and innovation.
  • Agility in execution, multitasking skills, full ownership to projects assigned on
  • Activation Expertise and attention to detail and ability to translate Brand big idea to local channels / platforms / Countries in GCC
  • بلغ عن هذه الوظيفة
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    تقديم
    بريدي الالكتروني
    بالضغط على "استمر" ، أعطي موافقة neuvoo على معالجة بياناتي وإرسال تنبيهات إلي بالبريد الإلكتروني ، على النحو المفصل في سياسة خصوصية لـneuvoo . يجوز لي سحب موافقتي أو إلغاء الاشتراك في أي وقت.
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