Digital Marketing Manager
Philips
Dubai
منذ 14 يوم

Job Description

In this role you have the opportunity to

Join a talented digital marketing specialist’s team, help transform the brand to connect and convert highly digitized Middle Eastern audience, using cutting edge technologies, and methodologies.

You are responsible for

  • Understanding and applying the business strategy in a digital strategy including defining needed capabilities and activation strategy
  • Inspire and promote the thought leadership of your digital capability expertise, bringing new & innovative opportunities to our marketing approach through identification of new channel, tracking and media opportunities
  • Own the digital capability roadmap or business group / market digital roadmap and budget to drive maximum ROI on the various executions across the various touchpoints in the respective consumer decision journeys
  • Dive harmonization of the digital landscape to enable activation of the digital capabilities across businesses, leveraging and sharing best practices
  • Be a digital expert and consultant, supporting digital transformation adoption and activation across the businesses and markets.
  • Activate digital capabilities and translate them into impactful digital campaigns or activate digital campaigns that leverage multiple capabilities
  • Develop cross channel media plans working with a wide group of stakeholders in line with business objectives, and execute accordingly, providing analysis & insight on performance, managing overall campaign lifecycle
  • Detailed day to day management of channel activity, continually testing & optimizing our spend & mix of offline and on-
  • line activities to hit business objectives

  • Traffic generation, nurturing and customer acquisition across all digital channels (web, SEO, paid search, display advertising, mobile marketing, CRM, ecommerce, etc.)
  • Coordinate the planning of capability campaigns, ensuring customer acquisition and supporting monetization across the range of digital vehicles, to drive business growth and source and manage relationships with supporting vendors and agencies.
  • You are a part of

    A passionate and highly talented team of digital marketing specialists, how have been successful in propelling the brand to marketing in the age of social, mobile, data and ecommerce.

    You will join tight-knit team that is looking for the next steps, the next evolution in Omni channel, CDP, ecommerce and more.

    To succeed in this role, you should have the following skills and experience

  • University degree (Bachelor)
  • Previous experience of working in house digital marketing / digital campaign / digital analytics team
  • Campaign Management Strategy & development & management using digital channels (working with an agencies)
  • Proven ability to drive complex change by persuading stakeholders (ideally through matrix organizations)
  • Why should you join Philips?

    Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum.

    Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

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