Content & Community Manager
Publicis Groupe
Dubai, United Arab Emirates
منذ 5 يوم

Company Description

Publicis Emil is a bespoke global agency created within the Publicis Groupe for Mercedes-Benz, the #1 premium automotive brand in the world to handle all marketing activity for Mercedes-Benz, from advertising to digital experience, to data science to CRM, to dealer communications.

The new agency operating model is based on an agile and inter-disciplinary approach, integrating narrative and experience in a dynamic creation process, with data and digital at the core.

Our culture : Transforming together to drive Daimler forward.

Making informed decisions - we work with data at the core to give Daimler’s entire marketing organization the ability to make better and smarter creative, media and technology decisions

Engaging with purpose - we put customer centricity at the heart of everything we do, using living’ customer profiles and journeys to engage people for purchase and beyond, to act as loyalists and evangelists for Mercedes- Benz and the amazing products and services they create.

Connecting to collaborate - we are agile, collaborative and interdisciplinary. As we establish new teams across borders, we will ensure our work culture continues to reflect the spirit and behaviours that convinced Daimler to trust is as their transformative partner.

Transforming together we pioneer the agency model for the future, recognizing that our success is as much about the transformation and growth of our client, as it will be about the development and fulfilment of our people.

All employees should comply with the code of conduct and the Publicis Corporate Polices.

Job Description

You will be responsible for building, engaging and proactively managing a social community through all key channels including Facebook, Instagram and Twitter.

You will generate monthly competitive reviews, insight generation from social conversations within the community and work alongside the Data Analyst to deliver monthly reports which communicate the observations and learnings and which you will be responsible for presenting to the client each month.

This position reports to the Senior Account Manager.

Key responsibilities :

Write, co-ordinate and moderate the teams’ social media sites

Publish content

Create high quality content across social channels to inform, engage and delight

Monitor social channels and relevant news channels to spark meaningful conversations.

Publishing and maintaining monthly content calendars, including writing status updates, posting relevant content in accordance with Content Calendars.

Plan content in advance and develop engaging themes and ideas.

Explore new ways to connect with our client’s community e.g. live Q&As, polls, competitions etc.

Measure and monitor communication channels and pull out key learnings and share with the team.

Support the wider marketing team, ensuring community-building activity is aligned to vision.

Utilizing social listening tools to generate insights. Summarize insights and conversations to create.

actionable, client-facing reports that lead to optimization.

Moderating user generated comments and posts in a quick and timely manner (fixed SLAs)

Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience.

Enforce the social media guidelines as defined by the brand.

Escalate user generated content, where appropriate, to internal and client stakeholders.

Engaging with Media Buying agency to help plan and oversee social ad campaigns, search campaigns.

Attending and posting from live events


The candidate must have :

At least 2 to 4 years’ experience managing an online community of significant size and complexity in a B2C environment

Experience with different community and social media platforms in a community management role.

Experience with content planning and scheduling with multiple stakeholders.

Excellent working knowledge and understanding of all social media management platforms including Chatbot Apps

You will ideally be a great writer yourself, producing the right words, with the right tone, in the right forms and formats independently as well as collaborating with others.

It will also be important that you have experience in the appropriate tools to identify influencers, hot topics and angles to engage new audiences

You will understand the principles of keyword optimization, be comfortable analysing post performance

and understand how this drives audiences to our website

Written skills : English and Arabic

Personal skills :

  • A strong understanding of social media trends, digital marketing and best practices, integration across owned, earned and paid social programs, customer insights, industry trends and current / emerging platforms.
  • Past working involvement within the world of automotive or premium / luxury brands
  • Education : Bachelor’s Degree in Communications, Marketing, Advertising, Public Relations, Media Studies, and / or related fields.

    Experience : 2 to 4 years in managing social media platforms or communities for brands.

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