Offline Brand Manager
L'Oréal
Dubai United Arab Emirates
منذ 2 يوم

Iam the OFFLINE BRAND MANAGER and the expert of the brands Brick andMortar retail activation and expression. I ensure the local retailimplementation of the Brand plan, from launch plan execution to retailerdifferentiation and animation plan.

I am the voice of the brand in the country,the voice of the country in my brand flower and the face of the brand in frontof retailers.

KEYRESPONSIBILITIES :

Leadthe orchestration of marketing campaign at retailer level, following the Brandplan & 360(in close collaborationwith other team members )

Workwith KAMs to adapt the Brand Trade Plan to retailer

Forecasts& follow-up of all POSM elements for the brand

Presentbrand and trade initiatives to distributors

Manageand own local PPP budget for the responsible lines

Createlocal planograms based on guidelines & retailers

Ensureperfect image of the brand offline by sharing guidelines& tools to distributor : planogram, visuals, videos, testers,posm...

Ensurecorrect allocation of promo testers by country

Developand Implement animations : pop-up, podiums, FSS events in line with guidelines,Trade plan & marketing plan

Producelocal posm elements if needed

Mainleader of FSS in collaboration with KAM & distributor

Supportin sales and trade meetings

Responsibleof the trade plan

MYCORE KPIS ARE : i)Sellout in B&M

i)Sellout in B&M

ii)Qualityand 360 consistency of local activation content

iii)Tradeplan management

iv)LocalPPP management

MYDELIVERABLES / OUTCOMES ARE :

Tradeplan / FSS plan

Locallaunch offline execution

Planograms

Forecastsof brand posm

IHAVE IN-DEPTH KNOWLEDGE OF :

BrandDNA

Howto build visual and impactful animations

Consumerand customers habits & language

Supplierrelationship management

PEOPLEI WORK CLOSELY WITHIN 3.0 :

Closealignment on 360 product expression with PBM, OBM, SBM & experts

Partnerwith KAM on 3* launches & Trade plan

Distributors on launch execution, animations,eventing & VM & tared plan

DMIRD

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