Digital Marketing Manager | Automotive Marketing Performance & Optimization | Dubai
Al Futtaim Group
Dubai, United Arab Emirates
منذ 3 يوم
source : Khaltura

Description :

Digital Marketing Brand support :

  • To support the individual Automotive businesses in their own organic development with regards to their Digital Marketing strategy
  • To drive digital marketing best practice within the organisation
  • Uphold divisional policies and standards; ensuring alignment to group strategy
  • To manage the use of digital media to support the company’s product strategy
  • Digital Media & Advertising :

  • Responsible for Tagging, Tracking and Optimization the divisions online Media / Advertising for all brands.
  • Act as the main point of contact for all automotive media relations for PHD with a focus on increasing media efficiencies and driving divisional wide best practice.
  • Manage end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations.
  • Responsible for managing all DMP related items with the brands and agency.
  • Digital Campaign Planning, Analysis & Execution :

  • Responsible for conceptualizing and managing a diverse range of customer retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
  • Analysis campaign outcomes in detail, using a variety of proprietary software applications. Draw insights and present results clearly to facilitate sound decision making on next steps.
  • Maintain AFA as a brand on-line in its own right :

  • Maintain AFA as an online brand in its own right, to increase brand awareness, customer engagement and traffic.
  • To promote AFA loyalty and improve inter-group purchases
  • To manage all online platforms and ensure that all are kept up to date and informative
  • Best Practices (Coaching / Training) :

  • Become the Automotive Domain Expert and go-to person for anything related to Digital Marketing / Social Media
  • To hold coaching workshops with Business to share best practice
  • To work together with other departments and divisions within the organisation to identify any process improvements and improve standards and efficiency.
  • Monitor Usage and create SOP’s wherever possible
  • Qualifications :

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