The Digestive Wellness Regional Category Growth Lead for AMEA will take ownership of shaping the Digestive Wellness ambition in the region, and accelerating growth by defining the regional portfolio strategy and translating it into a strategic and activation roadmap.
Work hand in hand with our key markets to help shape their mid & long-term strategy and pipeline required to achieve our ambition.
This role serves both a top down as well bottom up approach by being the exclusive partner of all countries in AMEA Region to drive our Play to Win ambition, through deep partnership with Must-Win lead markets and elevating & guiding executional excellence across the region.
Additionally, this role should be the voice of all countries in AMEA within the global sub-categories and work in close collaboration with colleagues from the global cross-functional category team & growth hub.
Category, Brands & Portfolio Strategy Development & Implementation
Be the Voice of the Region, supporting the global team in the creation / development of the global category / brand strategies which will accelerate growth in the region this includes co-ownership (with subcategory leads) of major geographic whitespaces through AMEA.
Partner deeply with Must Win teams in AMEA in the development and implementation of their local brand plans & strategies
Empower & elevate Stronghold & Local markets strategic planning and help upskill & drive for unbeatable execution.
Support the digital transformation agenda for the category in the region to ensure we maximize all consumer opportunities in AMEA.
Ensure the correct capability exists within each country to deliver on the Growth Model expectations through training and coaching of the local marketing teams using global materials and previous experiences within and outside Sanofi.
Support the development of Regional Innovation strategy to drive fewer, faster, bigger innovation leveraging global scale where appropriate.
Consumer, Customer, HCP and market understanding
Work with Consumer & Market Insights (CMI) to maintain a continuous flow of insights and ideas to strengthen our base and fuel innovation
Leverage and reapply Global & BIC market consumer & HCP strategies where appropriate to accelerate growth.
Support the development / identification of specific local consumer / customer insights to enhance to drive local performance, and contribute to global strategy identifying opportunities to scale across regions.
Business Performance and P&L Accountability
Work with data analytics to refine our support model, and lead with an efficient and agile go-to-market model
Regional P&L Ownership : Set Business and brand KPIs to action data backed decisions, anticipate and manage upsides and risks to ensure targets are achieved
Input / work with Countries to conduct in depth analysis of market trends, brand performance, competition review and make recommendations to optimize & enhance local action plans, with increased focus on MW & SH markets.
Best Practice sharing
Ensure all markets are aware of all category best practice examples throughout the world, work closely with markets to assess relevance for local brands, and scale where appropriate.
Generate and Share best practice and support deployment across countries.Build a bank of best practice examples to facilitate sharing and avoid unnecessary duplication of effort in marketsTrack and measure executional results feeding back new findings and insights to the global team for subsequent global Best Practice roll outs.
As a member of the Digestive Wellness & AMEA Regional Leadership team, contribute to the ambition, strategy and culture development to deliver on the Region’s performance goals and culture shift.
Lead and inspire the extended team to deliver a high-performance and collaborative culture
Improve processes and governance to transform our speed-to-market
Influence and engage with senior leaders and regional functional heads to pursue category agenda within the region
Role Model the Play to Win Behaviours & Habits : Behaviours : St retch, with a Focus on Growth Act as 1 team, by thinking of Sanofi FirstBe Consumer Obsessed in order to Act for Consumers & CustomersTake Action by driving Excellence in Execution Habits : OwnershipCuriosityChallenging status quo
15 years expertise in consumer marketing acquired in CHC / FMCG companies ideally at small Country GM or Marketing Director level.
International experience, working abroad or for multiple countries at zone, region or global level
Strong experience in strategic and operational marketing including insight generation and activation
Broad experience in building brand equity and implementing successful business and support models
Robust practical experience in media mix analysis and optimization, with strength in digital media activation
P&L management and accountability
Business or Marketing degree
Strategic and analytical thinking
Creativity and problem solving
Business and metric analysis, narrative building and reporting
Mental agility and ability to adapt to changing circumstances
Leadership : autonomy, personal presence and the ability to inspire others
Agility and big picture thinking
Strong Influencing Skills. (Demonstration of Influencing without authority a must)
Team spirit, highly collaborative with all partners (global, local, and cross functional, as well as senior leaders and more junior local teams)
Fluency in English is a must.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers.
We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.