Informa PLC is a leading international events, intelligence and scholarly research group.
Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence, and opportunities that help customers grow, do business, make breakthroughs and take better-informed decisions.
Informa is listed on the London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.
Each of our five operating divisions has a distinct focus :
Informa Connect aims to provide expert content you cannot Google, and access to specialist networks and communities, through major branded annual events and specialist digital communities and content services.
Informa Intelligence provides specialist digital information and data products, consultancy and research services to over 25,000 business worldwide, helping companies make better informed decisions and gain competitive edge.
Informa Markets creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.
Informa Tech aims to inspire the global technology community to design, build and run a better digital world by providing research, media, training and events to specialist technology communities worldwide.
Taylor & Francis commissions, curates, produces and publishes scholarly research and reference-led content in specialist subject areas, advancing research and enabling knowledge to be discovered and shared.
We are seeking a digital savvy, highly motivated content marketing executive with hands-on experience in implementing content marketing strategies to strengthen the position of two of our digital content platforms;
cityscape-intelligence.com and energy-utilities.com.
The role will be instrumental in building a brand identity and online presence through the creation and dissemination of multimedia content online.
This mainly involves executing content strategies alongside the content marketing manager, growing an online community, and tracking that community’s growth.
The individual needs to have experience in driving site visits through paid and organic channels. The person also needs to be analytical, and data orientated, commercially minded and with a history of testing and optimising, but with creative flair and exceptional attention to detail.
One of the most important parts of this role is continual monitoring and analysis of published content. The candidate must be used to working with a range of digital marketing platforms and be accustomed to delivering in a fast-paced, dynamic environment.
Qualities & skills required for the role :
Understanding and experience of digital (PPC, SEO, online advertising) and direct marketing
Database development and growth including segmentation / advanced targeting
Analytical and questioning mindset
Deadline and target driven
Excellent verbal and written communication skills
Proficient in the use of MS Office including intermediate / advanced PowerPoint, Word, Excel
Experience in using marketing automation technology (preferably Eloqua)
Experience in working with CMS platforms (but coding knowledge not required)
Experience in managing social media through scheduling platforms such as Sprout Social or Hootsuite etc.
Experience in marketing analytics and reporting platforms (Google Analytics / Adobe or others)
Formal business / marketing higher education qualification
Experience using Eloqua and / or Adobe Experience Manager
Project management skills and attention to detail
Job Summary / Responsibilities
Work with Content Marketing Manager and editorial teams to action marketing campaigns to meet strategic objectives
Work with the Media & Marketing Solutions team (sales and marketing delivery) to influence client marketing campaigns from a content-first perspective
Effectively prioritise multiple projects in deadline-driven remote environment.
Work with internal teams and external agencies to deliver digital marketing, and social media in line with marketing plans to hit agreed KPIs
Work across both organic and paid content marketing channels to ensure the content gets found by the right audience.
ANALYSIS & INSIGHT
Monitor campaign performance, produce relevant and timely reports, and recommend changes to campaign execution based on data insights
Share relevant insights with Media & Marketing Solutions and Editorial teams to optimise client content campaigns, content themes or pursue new opportunities
Analyse and report trends over time and use these insights to build more effective campaigns
Work with data & insights specialists to capture relevant and timely data (surveys, forms, industry research, etc.)
Use recommended campaign analytics dashboards daily to monitor performance
Ensuring continuous testing and metrics-driven decision making
In-depth knowledge of audience’s behaviors (I.e What do they care about? How do they search for content? What makes them click to open an article?
How do they value our content?)
Ownership of execution, monitoring, testing and optimisation of weekly newsletters
Send timely, relevant communications through a full mix of channels and optimise the effectiveness of these channels
Deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, direct mail, etc.
to ensure a strong web presence
Maintain active social media channels in line with market expectations, monitor engagement, and maximise conversion
Execute digital sales lead generation campaigns
Produce marketing collateral, email marketing, website content and digital marketing as per templates given
Develop Media and relevant associations partnerships