Omnichannel Marketing Manager
Al Tayer Group
Dubai, Dubai, AE
19h ago
source : WHATJOBS

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Come join us as an Omnichannel Marketing Manager for our exciting role with one of the top department stores in the region (Bloomingdales) where you will get the chance to drive brand awareness and traffic to the portfolio through omni-channel marketing campaigns (In-store, online & App) across UAE, Kuwait & Qatar

In this role you will :

Drive the development and executing of omni campaigns and tactical initiatives across all marketing functions, throughout and across the BP according to the specific and identified needs of the BU

Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities

Identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the Division Marketing manager

Map competitors activities vis a vis communication, pricing, packaging, and planning in relation to allocated Al Tayer brand strategy

Develop and execute BTL ,POS and marketing collateral in line with marketing objectives and ensure quality production of the same

Work with CRM team to build relevant initiatives and analytics to support the brand strategy and business

Maintain coordination will all ATG stakeholders to ensure full awareness of forthcoming collections / styles and communication opportunities

Provide reports to BU / Principals on brand performance, marketing initiatives, customer mix, post event reports after each sponsorship / display activity ,etc as required

Ensure accurate maintenance of the archiving system for all executed elements in the marketing calendar

Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc

Participate in the development of the Marketing Strategy for the Business Portfolio (BP), ensuring that it is in line with ATG s and the principals overall strategic direction

Work with the cross functional teams to align on brand strategy and direction in the relevant region and market

Responsible for bringing cohesion to marketing process and campaign reporting across cross functional teams in marketing ,ensuring implementation as per agreement with Brand Partners

Create, update, and maintain the marketing calendar for all promotional initiatives

Plan and implement the marketing, promotional plans, and campaigns for the BP in close coordination with the BU and ensure compliance to the agreed budget People Management Roles and Responsibility

Guide and motivate subordinates to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles

People Management Roles and Responsibilities

Provide leadership and direction to the operations team towards the achievement of goals and objectives

Guide and motivate the team to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles

Prepare performance evaluation and appraisal reports of direct reports to assess productivity and progress and identify training needs of team members to improve efficiency and ensure conformity with standard procedures and practices

What You’ll Need To Succeed

Education / Certification and Continued Education

Graduate or Post Graduate Degree, preferably in the field of Business, Marketing Management or Mass Communications

Years of Experience

7+ years of management experience in an omni-channel marketing department, at least 2 years in a managerial role.

Knowledge and Skills

Solid understanding of fashion / luxury retail

Should be able to communicate and negotiate effectively

Should be able to lead, develop and motivate teams


Proficient in the English language. Arabic would be an advantage

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