Our client, a leading ICT company based in Dubai, is recruiting for a VP of Acquisition and Channel Marketing to join their telecom project in UAE.
Principal functions :
To maximize the ROI of consumer products across functions (Home, Mobile, Devices, VAS, etc) by bringing them to the market taking into account target customer segments, sales channel mix and requisite promotional material.
This includes working closely with the Sales and Marcom teams, guiding the target and incentive setting process, developing segment specific got-
to- market plans, monitoring, reporting and suggesting ways to improve acquisition quality, developing and running tactical promotional campaigns as needed, and managing the annual consumer marketing GTM calendar.
Key KPIs for the position are acquisition ROI, market and wallet share, and optimizing product uptake across various consumer segments.
Customer Satisfaction and brand equity will need to be continually improved through working right across UAE’s other departments and divisions, partnering with external organizations, and applying best practices.
Optimize ways to approach, engage and sell to consumers belonging to main customer segments.
Work with Product Marketing sections to ensure that the result portfolio meets the needs of target segments.
Recommends and drives execution of tactical promotions to improve sales performance.
Guide the Marcom team in designing and distribution of BTL material in relevant channels to optimize the reach to targets segments.
Monitor and analyze quality of acquisition KPIs and work with Sales to improve performance / optimize ROI
Work with Sales to set targets and incentive structure across products, segments and channels.
Leverage SCV to identify upsell / crossell opportunities across key consumer segments.
Guide to CVM and NBA teams in designing and executing BTL campaigns to maximize share of wallet.
Develop 12 month campaign calendar across various consumer product lines
Seek strategic and operational improvement opportunities from a wide variety of sources including Market, Strategy, Planning and Segment Marketing.
Identify and recommend changes in delivering capability that may be required by executional teams (eg. Channel, Customer Service, IT)
Manage external vendors to create business opportunities.
Defines and reviews all policies, procedures and guidelines for Product Marketing Team and monitors and supervises their implementation.
Monitors quality assurance measures & standards to ensure compliance with corporation practices and international standards.
Minimum 15-20 years work experience with at least 10 of years experience within the telecommunications industry, preferably in a C-level marketing role.
Demonstrated history of driving growth and profitability in telecommunications industry, in B2C and B2B marketing environments helping operators in network transformation.
CEO, CMO, CTO or CSO level background with a Global Telecom Operator.
Strong knowledge of traditional marketing with strong B2C and B2B orientation.
Fluent in English