Job DescriptionThis role is the lead for all accessories merchandising and conversions for AlFuttaim Automotive Aftersales.
To create and driver Personalization InMarket Enhancements enhancing the quality and innovation of our accessory options products and services.
The individual will support Automotive Aftersales with comprehensive updates on the accessorise mechanising and conversation industry competitor information plus additional information including but not limited toThe ongoing evaluation of all vendorssuppliers market shareGrowth projectionsMarket trend analysisTechnology developmentsKey ResponsibilitiesProduct StrategyDefine and manage the overall direction and strategy based on the brands value proposition and market positionProvide oversight and overall strategic direction towards the development of businesses cases for product offerings.
Create Go to market strategy for the products via sales channel trade retail digital etcDevelop Strategy for achieving the Mid and longterm plan to achieve Commercial Objectives and Engineering Developments by Gemba Visits Voice of Customer Identifying Market NeedsDevelop Forecasting for Annual Sales and Profit and Identify Key Strategic Tactics Action Plan Timelines to meet ObjectivesProduct MarketingCreate product positioning in the market product USP and develop and maintain product catalogue and steer marketing team for the right messaging and liaise with pricing for the right positioningIdentify benchmark and develop vehicle model lineup for conversionaccessory and merchandise plan for dealer network with conjunction with sales and marketing department launch event planWork cross functionally with marketing team to ensure that the products are showcased in the right manner and we drive the right properties in line with market and the margin constraints of the businessAnalyze the effectiveness of the promotions in achieving the targeted levels of sales and marginsActively monitor retention rates and identify and execute best practices for retention.
Build and implement the activation retention and reactivation strategyPlan and execute regular campaigns to drive conversions and engagementPrepare the conversion and accessorymerchandise sales and marketing team for the launch readiness on key tactical plan product and pricing USPs sales pitch communication and marketing material online and offline POS material for B2B and B2B awarenessProduct PlanningDevelop accessory and merchandise line up pricing and business case through which includes market analysis competition understanding market potentials for both OEM and AF branded products.
Establish and maintain a framework for conducting regular competitor analysis to identify new suppliers as well as gapstrends that will help to developConduct longrange planning which may include focus on targeted market segments derive competition insights from the market and keep abreast of the latest trends in Merchandising vehicle conversion and accessories planningIdentify the pain points in the conversion funnel and work closely with Product category team to improve the metricsManage and continuously improve product catalogue that drive better customer experience and accelerated growthProduct DevelopmentCreate product and services portfoliosOversee overall category plans in the areas of pricing promotion assortment and allocation for each categoryDevelop project plan for the conversion and accessory and merchandise for multiple models and launch plans for operating regionIdentify suppliers engineering validation supplier capabilities and finalize the cost targets achievements with suppliers with engineering and purchase teamGuide the engineering team for the conversionaccessory development to meet time lines to start of sales of vehicle or vehicle eventMonitor stock movement and consider markdowns promotions price changes clear outs etc.
Ensure optimum inventory levels are maintained across business and channels keeping in mind minimum requirements as well as working capital constraintsCreate vendor database and products catalogues to have products coverage for one to one for AF brand cars and Tier 2 vehicle brands to fill the gap for missing productsProduct MeasurementComplete Business Ownership of Business Performance Plan development and measurement for Vehicle Conversion and Accessory Merchandise departmentAnalyze monthly and identify counter measure to manage business performance shortfall with action plansCreate and put in place KPIs to measure each product performance steering the sales team with weekly monthly collaborative meetings to boost revenue and market shareCollate market feedback on products and services and create action plans for improveEnsure product specifications meets the national quality standards and customer standards