Imdad is seeking a creatively astute Content Marketing Director to head the Content Marketing department of its upcoming innovative digital platform that focuses on digitizing and renovating the consumer experience in the aesthetic medicine industry.
The head of content marketing will spearhead the development and implementation of our marketing content strategy and manage the various aspects of our content publishing needs.
This includes building a content calendar creating a writing process and delivery strategy managing writers and designers contributing to social media posts blogs and lead generation and ultimately crafting interesting and wellresearched content and educational marketing materials and articles in the aesthetic medicine field that drive traffic and engage platform visitors.
Job ResponsibilitiesPrepare a functional and comprehensive content marketing strategy that is aimed at educating our existing and potential clientele while expanding the viewership drive traffic engagement and leads that deliver sales and customer retentionCreate a content marketing distribution plan.
Identify when why and how a piece of content needs to be created and manage the content marketing calendarFormulate a content marketing brand and style guide build and maintain editorial calendar and monitor content writers to ensure adherence to appropriate writing styles and guidelinesSupervise a team of content writers designers and producers and coordinate with internal departments to develop attractive content relevant to our B2C clienteleProduce highquality articles white papers blogs press releases social media content email marketing messages case studies presentation content videos webinars survey reports web copy and other content as neededEdit content produced by your team including conceptualizing the projects upfront assigning projects and overseeing development and copyediting prior to publishingProofread and scrutinize content for authenticity veracity grammar and syntax.
Working with digital marketing develop and execute campaigns to drive engagement with contentCollaborate and work closely with senior leaders marketing teammates creative team and other departments to create effective communications strategies that articulate our products core benefits properly and consistently and come up with fresh creative content ideas keeping our audience in mindAnalyze data and analytics and seek to increase reader engagement and retentionContinuously measure and improve content performance create reports leveraging Google Analytics and social media analytics toolsBuild and track benchmarks for measuring success and ROIStay uptodate with the latest industry trends and customer challenges in order to build a more effective editorial calendarKnowledge of SEO and industry best practices.