Regional Consumer Marketing Manager
Michael Page
Dubai, UAE
منذ 6 يوم
source :

The Regional Consumer Marketing Managerprimary responsibilities will be to manage the MENA marketing planfor consumers, build brand awareness and identity, grow the brandequity, execute the brand strategy and ultimately to drive moreconversions.

Client Details A growing andinternational Medical Devices company Description

Develop, implement, and modify based on performance amarketing plan both on- and off-line, identifying specificmarketing decisions and actions to achieve conversions Manageagency partnerships

Understand marketrestrictions for advertising medical devices to consumers in targetmarkets

Analyse the competitive landscapeencompassing direct and in-direct competitors Understand consumerdecision-making and market segmentation

Regularly perform a brand audit and identify areas ofimprovement

Test new channels and methods forreaching consumers

Create a patient toolkitand provide and materials to assist the Sales team to functioneffectively

Engage with key stakeholders(consumers, shoppers and consumer insight) to optimise messagingand deliver business results, objectives andstrategies

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