Key responsibilities :
Responsible for developing the digital marketing analytics strategy and measurement structure
Integrate digital data into marketing analysis and Omni-channel consumer behavior; provide digital attribution solutions and optimization recommendations / support
Translate large multidimensional data sets into more manageable, insightful and interpretable data and design experiments to measure effectiveness
Be passionately in tune with the latest web analytics developments, online behavior and trends, track SEO and Google Analytics data and make complex analysis.
Create aesthetically appealing graphic design collateral that supports our brands, build, and maintain our social media presence, including day to day activity .
Work closely with product development team to conceptualize and develop packaging concepts for product launches and participate in the development of our overall branding strategy
Review new technologies and keep the company at the forefront of developments in digital marketing and experience.
Effective digital roadmap development and delivery that brings about effectiveness and efficiencies.
Oversee digital campaign plans to ensure they are innovative, brand led and effective
Responsible for managing the Digital market budgets and optimizing ROI and KPIs
Determine strategy and execute cost effective and creative solutions for increasing brand awareness through social media and blogs.
Ensure all digital marketing platforms work together to enhance brand awareness drive prospect conversion and support customer retention
10+ years’ digital marketing experience with around 4-5 years in healthcare / experience in ecommerce, SEO, PPC, Email marketing, and social media.
MBA / Business Management Degree in Marketing, Media and Communications
Certification in Data Analysis
Key skills required :
Strong communication and organizational skills
Data driven, but also know when to trust your instinct
Commitment to deliver high-quality products
Experience in management and implementation of digital marketing strategies across multiple channels (owned, earned and paid)
Track record of building scalable digital marketing strategies and executing strategies with creativity, precision, and excellence
Experience creating measurable workflows and reporting results
Aster DM Healthcare Limited is one of the largest private healthcare service providers operating in multiple GCC states and is an emerging healthcare player in India.
With an inherent emphasis on clinical excellence, we are one of the few entities in the world with a strong presence across primary, secondary, tertiary and quaternary healthcare through our hospitals, clinics and pharmacies.
We have over 20,000 plus dedicated employees across the geographies that we are present in, delivering a simple yet strong promise to our different stakeholders : We’ll treat you well.
We reach out to all economic segments in the GCC countries through our differentiated healthcare services across the Aster , Medcare and Access brands.
About the Team
Aster Hospitals , one of the largest private healthcare service providers in GCC, aim to make a difference with our patient-centric approach to medical care and an inherent emphasis on clinical excellence.
Currently, Aster Hospitals are located in 4 countries in the GCC specializing in primary, secondary and tertiary healthcare.
These include Aster Hospitals (Mankhool and Al Qusais) in UAE, Aster Al Raffah Hospitals (Muscat, Sohar and Ibri) in Oman, Aster Hospital (Doha) in Qatar and Aster Sanad Hospital (Riyadh) in Kingdom of Saudi Arabia delivering on a simple yet strong promise to its people : We’ll treat you well.
Overall, Aster DM Healthcare Group has a strong presence in GCC and is an emerging healthcare provider in India with 25 hospitals, 116 clinics and 238 pharmacies manned by 20,500+ workforce (including approx.
1250 doctors on fee for service basis) from across the geographies.