Field & Channel Marketing Manager – MENA and EURASIA
SOTI Inc
Dubai, United Arab Emirates
منذ 10 يوم

Responsibilities Will Include :

Marketing Programs

  • Work together with the Senior Director Field, Channel & Events to develop, implement, and manage regional marketing activity for MENA and EURASIA and other smaller regions.
  • Integrated and direct marketing activity directed at customers, prospects, distributors, and resellers
  • Execution of regional OEM marketing programs and events
  • Regional tradeshow and event management
  • Regional webinar content, schedule, and delivery working with corporate marketing
  • Translation of collateral and presentation materials as necessary
  • Regional sales enablement
  • Digital Marketing

  • Exhibit best practices in email marketing and marketing automation to drive revenue and customer acquisition
  • Plan and execute regional lead generation and nurturing campaigns, programs and events
  • Deliver ROI focused measurement reporting
  • Execute online media, email acquisition, affiliate marketing including Sales Force and Pardot
  • Events / Tradeshows

  • Plan and manage regional tradeshows and events
  • Represent field marketing at SOTI events as needed
  • Dispatch of SOTI booth assets to key regional events
  • Maintain SOTI website and / or regional microsites with upcoming event information
  • Public Relations

  • Liaise with local media for regional PR opportunities
  • Coordinate press releases with corporate PR for alignment with corporate branding standards
  • Manage case study referral program
  • Manage executive PR activity when in country as required
  • Assist in the management of translation of collateral and other materials for the region as necessary
  • Channel Engagement & Development

  • Assist sales team in the development of actionable, measurable programs for the recruitment of new resellers
  • Initiate programs to help develop existing reseller business and support co-marketing activities
  • Promote the effective use of turnkey marketing campaigns throughout the assigned region
  • Work with sales team and resellers in supporting local shows, lunch-and-learns, etc.
  • Rollout out of channel sales training programs as necessary
  • Coordination of regional channel communications
  • Competitive Intelligence

  • Report on regional competitive activity with respect to announcements, sales, programs, promotions, and advertising
  • Budget Management & Planning

  • Develop annual and quarterly regional field marketing plan that aligns with regional sales, corporate marketing, and overall corporate objectives
  • Overall responsibility for planning and reporting of regional marketing budget, accrual and expenditure within region
  • Work with the Senior Director Field, Channel & Events, to reach agreement on budget for the year and quarterly program spending
  • Create all PO’s in line with agreed budgets and submit to corporate for approval as per P.O. process
  • Select and manage agencies and vendors as required to support marketing activities
  • Measure key performance indicators of regional marketing activities with monthly and quarterly roll up
  • Experience You Will Bring :

  • Strong experience implementing field marketing plans that include measurements of success
  • In-depth knowledge of all marketing mediums and integrated campaign management
  • Previous background in B2B full cycle sales and a proven track record of building long term relationships with channel partners and resellers in the technology space
  • Experience with Enterprise Mobility Management (EMM) solutions or general software development would be strong assets
  • Superb presentation skills including online demos and in-person presentations
  • Proven customer service skills
  • Proven track record of exceeding targets
  • Valid driver’s license
  • Ability to travel within the MENA and EURASIA regions
  • Written and spoken fluency in Arabic and English is required
  • Who We Are :

    SOTI is the world's most trusted provider of enterprise mobility management (EMM) solutions, with over 17,000 enterprise customers and millions of devices managed worldwide.

    SOTI's portfolio of solutions and services provides the tools organizations need to truly mobilize their operations and optimize their mobility investments.

    Our award-winning solution, SOTI MobiControl, allows enterprises to enable, optimize and secure their mobile workforce across all platforms to support corporate-

    liable and Bring Your Own Device (BYOD) policies.

    SOTI works closely with top mobile device manufacturers such as : Samsung, Microsoft, Intermec, Honeywell, RIM, Motorola, Aruba, Bluebird, Panasonic, ZTE, LG, etc.

    SOTI’s world-class remote technology is second to none & is licensed by top mobile device hardware & software brands.

    We are passionate about producing innovative solutions that deliver results and solve real customer needs.

    From our humble origins in the founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in.

    A culture that emphasizes personal growth, continuous innovation and tons of fun.

    You can experience this unique culture in any of our offices around the world. Apply now and live the #SOTILife.

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