Analyze and interpret what behaviors andpatterns make customers successful and more likely to be retainedby the company.
Create the strategy fornurturing our leads through a mix of helpful content and othercalls-to-action.
Find new approaches to leadnurturing, including but not limited to channels like email, socialmedia, blogging, and events.
Create andimplement new projects and creative ideas that help improvecustomer conversion rates.
Job Requirements andQualifications :
BA / BS or equivalent workingexperience
Expert in HubSpot marketingautomation and smart list optimization to build and optimize theright nurturing tracks.
Past experience withHubSpot Social Inbox to identify and nurture customers on Twitter aplus.
Excellent command of all marketingtactics, not just email.
Excellent writer andcommunicator with the ability to align that communication with thelarger company tone.
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