Head Digital/Loyalty andCRM
Majid Al Futtaim
Dubai, Dubai, AE
منذ 14 ساعات
source : WHATJOBS

Job Description

Job Title Head Digital Loyalty andCRM


  • Head of Digital,Loyalty andCRM - Hiring Urgently Majid Al Futtaim Properties - Dubai, Emirate of Dubai We are searching for a confident Head of Digital,Loyalty andCRM to join our all-star team at Majid al Futtaim Properties in Dubai.
  • Growing your career as a Full Time Head of Digital,Loyalty andCRM is an awesome opportunity to develop useful skills.If you are strong in critical thinking, decision-making and have the right experience for the job, then apply for the position of Head of Digital,Loyalty andCRM at Majid al Futtaim Properties today!Majid Al Futtaim Retail invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year.

    For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification.

    We have over 40,000 team members in 15 international markets representing over 100 nationalities - all keeping the customer at the heart of everything we do.

    If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.Role Purpose : The Head of Digital, loyalty and CRM is responsible for developing, growing and strengthening the digital marketing, CRM and loyalty program to increase the profitability within MAF Retail.

    The role holder is also responsible for transferring the knowledge and the best practices to the team to take the Omni-Channel marking to the next level.

    Role Details - Key Responsibilities and Accountabilities : Digital Marketing Develop and implement the Digital Marketing plans for the UAE Market.

    Supervise all advertising and digital campaigns, news related to competitor to keep abreast of any developments to act accordinglyBe recognized as an expert leader in Digital Marketing, ensuring an Omnichannel approach in all MarCom initiatives.

    Develop marketing strategy aligned with the organizations overall objectives aligned with MAF OpCos and include new technologies that keep the company at the forefront of developments in digital and mobile marketingLeverage the ROI of Promotions, Coupons and Marketing investments in Digital campaignsEnsure that all operational decisions on merchandising level are well translated into digital campaigns messagesDefine and implement the UAE Social Media strategy, in alignment with the central team.

    Loyalty Programs Planning Lead the Country Loyalty program, maximizing the ROI and achieving outstanding results in retaining and increasing the base of customers.

    Define the objectives of the loyalty programs by liaising with key stakeholders in order to ensure development of compelling loyalty programs for acquisition of new customers and retention of existing customersPlan effective loyalty programs to enhance customer retention and communicate relevant plans across the various countriesEnsure the reward categories and levels are designed and updated in accordance with customer needs by undertaking primary research and benchmarkingSet and monitor the annual budget for the design and implementation of loyalty programs and highlight any budget variances to the senior managementCoordinate with MAF OpCos regularly to plan and implement any initiatives or projects related to customer loyalty programsCoordinate with customer research team to understand key customer insightMarket Analysis Oversee the research, analysis analytics on internal data and evaluation of the competitive market environmentLead Marketing research activities and convert results into action plansOversee research for various audience segments and requirements for content personalisationAnalyse website traffic trends and customer feedback data to drive future site iterationsResearch and analyze all marketing activities of the business campaign and propose effective ideas on : Product positioningBrand PositioningMerchandise Point of Sale (POS)National Promotional ConceptsLocal Store Marketing Program Manage data intelligence and analytics for the UAE customer base.

    Oversee the development of strategies to drive online traffic to the company website, and track conversion rates and making improvements to the company's websiteDevelop, manage and implement creative, effective and successful quarterly marketing plans for the stores along with the chain marketing strategy and annual market plan and budgetMonitor threats and opportunities and amend actions where necessary, to ensure sales / brand developmentCollaborations and Communication Work with marketing partners to understand sales goals and customer insightsOversee the development of presentation of any digital campaigns to respective managementOversee the management of projects during the development phase of applications, with an absolute focus on end users' needs and requirementsCollaboration with the central marketing team ensuring alignment with the corporate directives.

    Human Capital Responsibilities Train and develop a Team that will excel in analytical skills, thrive through innovation, and will deliver outstanding results.

    Ensure the implementation of the performance management processProvide mentorship for the purpose of developing a continuous talent pipeline for key rolesIdentify training needs and coordinate with the HC department to ensure facilitation of training requirementsOversee the development and implementation of on the job-trainingEnsure constant availability of the required competent staff to support the organization in meeting all its responsibilities, plans, and objectivesProvide inputs while developing MAF Retail's corporate policies and relevant procedures, and monitor the implementationFinancial Responsibilities Budget management, monitor allocated budget to ensure compliance and take corrective measures when necessaryProvide inputs on the development of annual budgetReview financial reports for accuracy and consistencyDevelop necessary measures towards continuous reduction of the operational costDefinition of SuccessDevelopment of digital marketing strategy aligned with the organization objectivesResearch of marketing analysisDevelopment of digital campaignsROI of developed campaignsOperational decisions on merchandising level are well translated into digital campaignsOther Context (if applicable) : Understanding of digital marketing environment and have wide knowledge of the digital marketing environment across different industriesUp to date with technological - all new digital terms and programsCreativity and strong analytical skillsThe ability to work in a fast paced and changing environment.

    Functional / Technical Competencies Understanding of the Digital Marketing environment, being up to date with the latest trends with proven experience in performance campaigns.

    Wide experience in CRM, Customer data analytics, Customer Loyalty and Retention Programs.Possess excellent communication skills and an ability to work effective in multidisciplinary teams across the organization.

    Broad experience across different industries, including retail.Personal Characteristics and Required Background : Minimum Qualifications / education Bachelor's Degree in Marketing, Business Administration, Commerce or relevantMBA in the same field advantageMinimum experience 10+ years in a similar position5+ years in retail business is preferredSkills Strong analytical and technical skillsProblem Solving SkillsAbility to challenge the status quo in search of better ways of achieving results.

    Strong communicator, negotiation and presentation skillsExcellent organizational and time management skills Company Benefits : Excellent benefits Company offers career progression opportunities Competitive salary Be careful - Don't provide your bank or credit card details when applying for jobs.

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