JOB PURPOSETo develop implement and execute marketing and communication initiatives and activities for Al Futtaim Motors including print outdoor radio broadcast POS events and sponsorships.
KEY ACCOUNTABILITIESSpecify the output required from the job. Identify not more than 7 Key Accountabilities their performance indicators.
NBFocus on outcomes not tasksConceptualize plan develop and implement strategic creative briefs and positioning for each brand campaign by assessing target segments competitor communication strategies and executions brand guidelines and product information.
Coordinate preparation and execution of all elements of each brand campaign for new product launches and events by coordinating with Logistics Warehouse Insurance CRD and internalexternal agencies to deliver all assets required.
Coordinate the development of all POS material Internal Branding Print Advertising Radio and Outdoor branding required for each brand campaign.
Review proofread and support the content of the brands content calendar as well as a distribution plan. Support in choosing 2 local articles to be implementedin the UAE issue.
Review give feedback and approve the Arabic copy for all brand and car launch campaigns POS launches events and Beyond magazine.
Coordinate the development and execution of all brandingevent elements such as POS materials Internal Branding EDMs and brand campaigns required for other areas of the business by coordinating with the relevant teams internalexternal agencies.
JOB CONTEXT Define organizational policy and other factors that have a critical impact on the jobThe ideal candidate should be an experienced Marketing Manager with a passion for aftersales and delivering strong innovativecreative marketing campaigns.
You will join a dynamic and fastpaced environment with an emphasis on collective collaborative teamwork and you will generate strategies that grow market share and brands reputation improve customer experience and drive growth.
You must have strong communication and influence skills in order to build strong relationships with agencies crossfunctional teams and third parties.
One must also be proactive and not afraid to do things themselves to get things done and should be comfortable in making decisions with limited information and resources.
The candidate must be able to manage develop and implement marketing activities to maximize sales. Analyze brand performance brand competitiveness and product trends in the marketplace and develop strategies based on research and analysis.
Familiar with a variety of marketing concepts practices and procedures. Relies on experience and judgment to plan and accomplish goals.
Performs a variety of tasks. May lead and direct the work of others and a wide degree of creativity and latitude is expected.