1.Provides a professional advisory and executive support to the General Manager in meeting strategic goals.2.Participates in the development and implementation of policies for the department and hotel.
3.Plans and develops marketing strategies and promotion plans with the support of Marketing Manager.4.Oversees and assists in the development and implementation of the hotel’s Sales and Marketing plans.
5.Monitors and evaluates contemporary sales and marketing initiatives and trends.6.Manages departmental changes and ensuring processes and required infrastructure are in place.
7.Conducts market research and proposes strategy to General Manager to exceed hotel fair share.8.Establishes pricing strategies and sales targets for the hotel.
9.Manages special projects and other business related enterprises.10.Ensures efficient utilization of departmental resources.
11.Ensures the development, update and maintenance of promotional materials.12.Reports on the effectiveness of Sales and Marketing programs.
13.Manages human resources within the department including selection & recruitment, training & development, team building, staff performance planning and review.
14.Demonstrates compliance with legislated health and safety requirements in the work place.15.Ensures staff in the department is aware of their duties and responsibilities.
16.Initiates corrective measures and actions immediately when the well-being and the normal operation of the department or the hotel are being jeopardized.
17.Ensures staff maintains complete familiarity with safety, current first aid and fire emergency procedure.18.Ensures that all equipment is functioning and serviced regularly.
19.Manages guest relations and client services including guest and client need, product and service knowledge, sales effectiveness, communication skills and guest and client feedback.
20.Manages departmental expenses and budget.21.Prepares monthly outlook / forecast for related expenses and return to management as scheduled.
22.Monitors accounts activities and makes adjustments when necessary.23.Implements cost saving methods for the department in line with corporate policy.
24.Ensures staff abides by the MIRS Employee Handbook.25.Ensures staff abides by both the hotel and MIRS policies and procedures.
26.Ensures files, correspondence and other relevant business documentation are maintained.27.Coordinates with all Sales & Marketing departments within the company to maximize sales opportunities.
28.Represents and promotes the hotel to all sectors in the community locally and overseas.29.Participates in MIRS initiated sales and marketing events.
30.Conducts sales promotion trips to target markets.31.Maintain good rapport and communication in the market place locally and overseas.
32.Analyses, evaluates and improves personal performance on a continual basis.33.Conveys the hotel spirit to guests by playing a "hands-
on" role in the hotel, embodying sociability and proximity.34.Ensures that team organization remains flexible and ready to meet customer needs.
35.Ensures that sub-contractor agreements are aligned with the quality and profitability targets under his / her responsibility.
36.Creates the impetus for working innovatively and on projects across departments, in particular for Meetings. To this end, conducts continuous benchmarking on the competition.
37.Conveys the hotel spirit to employees through his / her management style based on proximity, sociability and cross-divisional working methods.
38.Identifies employees with high potential and gains validation. Ensures high potentials are followed up effectively and that they are given personalized support.
39.Has the ability to change priorities, if he / she believes that it is necessary to achieve a common goal in the operational Departments 1.
Determines overall Sales & Marketing objectives and initiatives best suit the hotel.2.Produces and executes Sales & Marketing budgets and business plans.
3.Effectively promotes and positions the brand and the hotel at its desirous level.4.Manages and administrates the Sales & Marketing department.
5.Knowledge of market trends and behavior including political, economic and social issues.6.Sound communication skills.7.
Ability to lead, to provide guidance and to develop staff.8.Knowledge and skill in crisis management.9.Knowledge and skill in Management of Hotel Operational Departments