Manage 50-80 SMB accounts to improve their performance and drive revenue growth;- Monitor the performance of client accounts.
Communicate with clients when unusual spend fluctuation happens to defend revenue or discover new growth opportunity;- Analyse performance to priority accounts (problematic or top-tier advertiser) and create optimisation strategies and sell through.
Optimisation goals include : - Account scale up- General creative tips and best practices- Bidding / Budget / targeting recommendations- Communicate top-up / budget increase with advertisers and encourage them to increase investment on TikTok ads;
Able to identify high-value opportunities and low-hanging fruit;- Tier BoB and apply different approaches to manage clients of each tier to drive revenue;
Remove ad review blockers for advertisers. Communicate effectively with customers and internally stakeholders(ads review, finance, product etc.
to ensure good customer experience;- Collaborate with internal resources (POC / Data / self-service PM / Ads platform / Ads delivery / Sales CRM platform) to develop product features / tools / delivery / account management strategy that empower SMB customers and enhance AM work efficiency.
Qualifications- Minimum 3 years experience as an Account Manager in digital advertising / tech industry;- Strong learning ability and ability to analyse data and identify insights to assess campaign performance;
Strong attention to detail and a proven ability to manage multiple and conflicting priorities and meeting deadlines;- Experience working in a fast-paced, client-facing technical services environment supporting web-based products;
Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders;
Self-starter, a fast learner who has critical thinking;- Bachelor's degree.