CMI Assistant Manager NAME- Market & Shopper Insights
Unilever
United Arab Emirates-Dubai
منذ 1 يوم

CMI Assistant Manager NAME- Market & Shopper Insights(

Job Number : 200001T9)

Location

United Arab Emirates-United Arab Emirates (Emirate-Dubai-GHQ-Gulf Headquarters

Job Position

MI & Shopper CMI Asst. Manager NAME

Reports to

Head of Performance CMI NAME

Assistant Manager 1E

MAIN PURPOSE OF THE ROLE

  • Lead and drive cross geography and category initiatives & systems.
  • Lead Market Mix Modeling NAME Agenda.
  • Land global Market Insights initiatives into NAME.
  • Develop and execute Shopper projects to fit business agenda.
  • Ensure the smooth execution of project Livewire in NAME.
  • Deliver monthly NAME LT cross market, category, data source analysis.
  • Partner with NRM team to ensure SPI tracker accuracy and rigor.
  • Responsible for all NAME Reporting.
  • Responsible for NAME wide agency management, data quality management.
  • Lead work on Growth opportunities Geography, channel & Country trends / opportunities.
  • Key CMI Partner to wider Category CMI team.
  • MAIN ACCOUNTABILITIES

    The following are the key accountabilities of the role :

    1.Growth Opportunities :

    Identify & land :

  • Regional trends and opportunities
  • Partner Head of CMI to drive strategic market understanding.
  • De-averaging opportunities into Channel & Geography
  • 2. Distribution Opportunities :

  • COTC growth opportunity identification
  • Drive TDP tool in NAME
  • G2G Distribution
  • 3. Shopper & E-commerce :

  • Perfect store reboot.
  • G2G In store Visibility, POSM & Planogram optimization.
  • Digital insights for eCommerce & instore
  • Consumer Journey Insights to action
  • 4. Pricing & Promotion insights :

  • Landing & Ongoing management of NRM across NAME
  • Partner NRM team on SPI tracker, ensuring accuracy and quality of insights
  • Develop and land MMM projects pan NAME
  • 5. Market Insights & analytics for performance delivery :

  • Key CMI Livewire BP
  • Land and maintain all CMI reporting
  • itrack CMI lead
  • 6. Managing & leveraging Nielsen, KWP, MB BGS, Gain theory relationship, on a One Unilever basis :

  • Data quality, systems integration, cross category insights
  • Leveraging agency talent deployment
  • MAIN CAPABIITIES REQUIRED

  • Key stakeholders management
  • Strong business acumen
  • Strong leadership skills
  • Communicates powerfully and prolifically
  • Displays a strategic perspective
  • Engrave new capabilities in learning and facilitation
  • Analytical skills
  • Great knowledge of marketing agenda & environment
  • Hungerto business development
  • 3rd party management skills
  • Minimum 5 years’ experience in Market Research capabilities (RMS, HHP & MB Track as minimum)
  • Internal

  • NAME CMI Community
  • External

  • Business Partners including customers, suppliers, service providers etc
  • 3rd party agencies
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