CMI Assistant Manager NAME- Market & Shopper Insights(
Job Number : 200001T9)
United Arab Emirates-United Arab Emirates (Emirate-Dubai-GHQ-Gulf Headquarters
MI & Shopper CMI Asst. Manager NAME
Head of Performance CMI NAME
Assistant Manager 1E
MAIN PURPOSE OF THE ROLE
Lead and drive cross geography and category initiatives & systems.
Lead Market Mix Modeling NAME Agenda.
Land global Market Insights initiatives into NAME.
Develop and execute Shopper projects to fit business agenda.
Ensure the smooth execution of project Livewire in NAME.
Deliver monthly NAME LT cross market, category, data source analysis.
Partner with NRM team to ensure SPI tracker accuracy and rigor.
Responsible for all NAME Reporting.
Responsible for NAME wide agency management, data quality management.
Lead work on Growth opportunities Geography, channel & Country trends / opportunities.
Key CMI Partner to wider Category CMI team.
The following are the key accountabilities of the role :
1.Growth Opportunities :
Identify & land :
Regional trends and opportunities
Partner Head of CMI to drive strategic market understanding.
De-averaging opportunities into Channel & Geography
2. Distribution Opportunities :
COTC growth opportunity identification
Drive TDP tool in NAME
3. Shopper & E-commerce :
Perfect store reboot.
G2G In store Visibility, POSM & Planogram optimization.
Digital insights for eCommerce & instore
Consumer Journey Insights to action
4. Pricing & Promotion insights :
Landing & Ongoing management of NRM across NAME
Partner NRM team on SPI tracker, ensuring accuracy and quality of insights
Develop and land MMM projects pan NAME
5. Market Insights & analytics for performance delivery :
Key CMI Livewire BP
Land and maintain all CMI reporting
itrack CMI lead
6. Managing & leveraging Nielsen, KWP, MB BGS, Gain theory relationship, on a One Unilever basis :
Data quality, systems integration, cross category insights
Leveraging agency talent deployment
MAIN CAPABIITIES REQUIRED
Key stakeholders management
Strong business acumen
Strong leadership skills
Communicates powerfully and prolifically
Displays a strategic perspective
Engrave new capabilities in learning and facilitation
Great knowledge of marketing agenda & environment
Hungerto business development
3rd party management skills
Minimum 5 years’ experience in Market Research capabilities (RMS, HHP & MB Track as minimum)
NAME CMI Community
Business Partners including customers, suppliers, service providers etc
3rd party agencies