What will I be doing? As Marketing Executive,you will be responsible for the development and implementation ofthe press / public relations (PR) activities used by the hotel toincrease brand awareness, communicate promotions to all relevanttarget markets and address hotel business needs.
Specifically, aMarketing Executive will perform the following tasks to the higheststandards :
Oversee the development and implementation ofthe hotel PR plan and associated activities
Create,develop and market key events for the hotel, especially during keybusiness periods
Communicate effectively, to targetmarkets, the amenities and benefits of the hotel, including hotelrefurbishments, food and beverage provisions, conference,banqueting and events
Work with local third partypartners, including local media, and maintain professional workingrelationships with local official bodies
Ensure anaccurate and constantly expanding comprehensive media and marketingcontact management system relevant to the target audiences of thehotel
Work closely across all hotel departments, seekingproactive opportunities and planned promotions to address specificbusiness challenges, as required
Manage and promote thehotel on Hilton branded websites
Manage and controlmarketing budgets by using resources effectively
Developand own promotional activities, marketing channels and theproduction of marketing materials for specific events
Implement Public Relations campaigns to celebrate successes andawards and the promotion of products
Respond to mediaenquiries when approached for comments and / or reports
Research and develop new opportunities within key target markets
Communicate with internal Event Managers on all aspectsof specific event organisation and promotion What are we lookingfor?