HO_Marketing Strategic Planning Lead
United Arab Emirates
منذ 29 يوم


POSITION : Marketing Strategic Planning Lead

DIVISION : Cereals Partners Worldwide (CPW)

LOCATION : NME HO, Dubai, United Arab Emirates

REPORTS TO : Regional Marketing Director

Main Purpose of Job

Develop regional strategy and priorities for Margin Expansion by working with the Regional and Local Marketing Teams to create the Margin Expansion pipeline and develop plans against key global / regional opportunities.

Including vendor harmonization, working / non-working Product Fixed Marketing Expenses (PFME) ratio and new projects that will be identified.

Major Responsibilities

Lead strategic planning for Marketing Long Term Plans (LTP) and Global Business (GB) with all key stakeholders

Define each year with Regional VP, Regional Finance Director and Regional Marketing Director, the flow of strategic meeting for Asia, Middle East & Africa (AMA) Region.

Coordinate and plan both processes (LTP) and specific requirements with key stakeholders

Engage with Regional Marketing Team to establish the key priorities for the Region regarding Marketing projects.

Support Regional Marketing Team in the (Product Fixed Marketing Expenses) PFME budget process, from defining targets to track and ensure budget will be respected each year.

Set Regional Margin Expansion strategy, including clarifying roles and responsibilities

Champion Margin Expansion mindset across region and develop Regional Margin Expansion best practices sharing capabilities

Lead regionally scales Margin Expansion projects

Track and measure progress on closing Margin Expansion gap

Create and prioritize Regional Margin Expansion pipeline and projects


Bachelor / Master degree with specialization in Marketing

8 years of experience in Marketing or equivalent role

Strong project management skills

Strong financial and marketing experience

Demonstrates strong strategic mindset

Previous experience in the breakfast cereal category is an advantage

A track record of working in multi-disciplinary teams across multiple countries

Understanding of margin expansion foundation (value creation, cost avoidance, waste reduction)

We thank all applicants for their interest; however only those individuals selected for an interview will be contacted.

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