Assistant Brand Manager
I-Expatriate.
Dubai
منذ 4 يوم
source : Wisdom Jobs

Title Assistant Brand Manager Reports to Regional Brand Manager Summary of Position The person in this position will be focused on establishing our brands and support the team in further expanding our successful business in the Middle East Africa region The person will assist the Regional Brand Manager inabove the line and below the line activities as well as strategic analysis of the markets and identification of new opportunities Duties Responsibilities Adaptation and development of existing marketing concepts and strategies for regional markets Monitoring of markets segments and products on the basis of internal and external market research data and considering consumer shopper and retail insights Coordination and implementation of ATL and BTL marketing activities in regional markets Budget planning and controlling as well as project-

based calculation and cost-controlling Transfer brand positioning in briefs to creative agencies and media agencies Development and implementation of consumer promotions in co-

operation with sales team local agencies Creation of presentations supporting material and reports for Regional Brand Manager sales team Track competitor activities assist in maintaining competitor database Close co-

operation with International Head Office in Berlin Germany and the Regional Sales Managers in MEA

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