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JOB PURPOSE :
To develop, implement and execute marketing and communication initiatives and activities for Al Futtaim Motors including (print, outdoor, radio, broadcast, POS, events, and sponsorships).
KEY ACCOUNTABILITIES : Specify the output required from the job. Identify not more than 7 Key Accountabilities & their performance indicators.
NB-Focus on outcomes, not tasks
Conceptualize, plan, develop and implement strategic creative briefs and positioning for each brand campaign by assessing target segments, competitor communication strategies and executions, brand guidelines, and product information.
Coordinate preparation and execution of all elements of each brand campaign for new product launches and events by coordinating with Logistics, Warehouse, Insurance, CRD, and internal / external agencies to deliver all assets required.
Coordinate the development of all POS material, Internal Branding, Print Advertising, Radio, and Outdoor branding required for each brand campaign.
Review, proofread and support the content of the brand's content calendar as well as a distribution plan. Support in choosing 2 local articles to be implemented in the UAE issue.
Review, give feedback and approve the Arabic copy for all brand and car launch campaigns, POS, launches, events, and Beyond magazine.
Coordinate the development and execution of all branding / event elements - such as POS materials, Internal Branding, EDMs, and brand campaigns - required for other areas of the business by coordinating with the relevant teams & internal / external agencies.
JOB CONTEXT : Define organizational policy and other factors that have a critical impact on the job
The ideal candidate should be an experienced Marketing Manager with a passion for aftersales and delivering strong innovative / creative marketing campaigns.
You will join a dynamic and fast-paced environment with an emphasis on collective, collaborative teamwork, and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.
You must have strong communication and influence skills in order to build strong relationships with agencies, cross-functional teams, and third parties.
One must also be proactive and not afraid to do things themselves to get things done, and should be comfortable in making decisions with limited information and resources.
The candidate must be able to manage, develop, and implement marketing activities to maximize sales. Analyze brand performance, brand competitiveness, and product trends in the marketplace and develop strategies based on research and analysis.
Familiar with a variety of marketing concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals.
Performs a variety of tasks. May lead and direct the work of others, and a wide degree of creativity and latitude is expected.
QUALIFICATIONS, EXPERIENCE, & SKILLS :
Minimum Qualifications and Knowledge
Bachelor’s Degree in Business / Marketing & Experience in working with external agencies, events, PR, and advertising
Excellent written and verbal communication skills
Research and analytical skills
Understanding of the company’s current products and future concepts
A willingness to listen
Ability to think creatively and innovatively
Budget-management skills and proficiency
Professional judgment and discretion that comes from experience in the field
Analytical skills to forecast and identify trends and challenges
Excellent interpersonal Skills
Proficient in Microsoft Office (Word, PowerPoint, Excel) as well as Publisher
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The American University of Ras Al Khaimah (AURAK) is a public non-profit, independent, coeducation institution of higher education which delivers an integrated American-style, undergraduate and graduate education with a strong focus on the local indigenous culture.
AURAK located at the American University of Ras Al Khaimah Road, Ras al Khaimah, UAE, PO Box : 10021, has earned Accreditation through the Commission for Academic Accreditation of the Ministry of Education for all degrees offered at the institution.
All our current Engineering Programs are accredited by the American Board of Engineering and Technology (ABET). In addition, our School of Business has received a letter from the Association to Advance Collegiate Schools of Business (AACSB) accepting its initial self-evaluation report.
The American University of Ras Al Khaimah (AURAK) is an independent co-education institution of Higher Education that provides an integrated American-style, undergraduate and graduate education.
All programs are accredited by the Ministry of Education of the UAE, and the university recently received initial accreditation through SACSCOC in the United States.
The American model of higher education ensures not only skills in specific academic fields, but also a general education curriculum that exposes students to new ideas and ways of thinking critically about local and global issues.
The multicultural student body at AURAK offers candidates the opportunity to teach and conduct research in one of the most diverse countries in the world.
AURAK is a young and rapidly growing university and will be celebrating its tenth year of operation in 2019. AURAK is located in Ras Al Khaimah, one of the Northern Emirates and a rapidly growing region.
The beauty of Ras Al Khaimah is reflected in its traditions and diverse landscapes its white sandy beaches, the majestic Hajjar Mountains, the expansive desert and its sands dunes, and the many historical sites.
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